Job Description and Areas of Responsibility
The candidates selected for engagement shall be expected to perform, inter alia, the following duties and responsibilities:
I. Search Engine Optimization (SEO):
Conducting technical SEO audits and implementing recommended improvements.
Executing on-page and off-page optimization initiatives.
Developing keyword strategies and providing pertinent content recommendations.
Preparing periodic performance tracking and reporting deliverables.
II. Social Media Marketing:
Formulating and managing content strategy and editorial calendars.
Designing creatives and engaging in professional copywriting.
Managing digital presence across multiple channels (including but not limited to Instagram, Facebook, Twitter).
Fostering community engagement and contributing to organic growth strategies.
Paid campaign management, where applicable.
III. LinkedIn Management for Founders:
Developing and deploying executive personal branding strategies.
Creating regular content, including posts, articles, and thought leadership materials.
Engaging with relevant audiences and facilitating network expansion.
Conducting continuous optimization of executive profile(s).