Plan, build, and manage digital marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and email.
Optimize campaigns for performance, including CPC, CTR, CPA, ROAS, and conversion rate.
Manage SEO strategy: keyword research, on-page optimization, link building, and performance reporting.
Develop, schedule, and analyze social media content and paid social ads.
Create and manage email marketing campaigns, segmentation, and automation workflows.
Track campaign performance using analytics tools (Google Analytics, Search Console, Tag Manager, etc.).
Conduct A/B tests to improve landing pages, ad creatives, and audience targeting.
Collaborate with content, design, and product teams to ensure cohesive messaging.
Prepare monthly performance reports with insights and recommendations.
Stay updated on the latest digital trends, tools, and best practices.