Job Description – Digital Marketing Executive
Position Summary
• Manage digital presence, website, SEO, LinkedIn content, analytics & online campaigns.
Detailed Activities
• Update website pages, blogs & product listings.
• Conduct SEO audits & keyword strategy.
• Manage LinkedIn posting calendar & engagement metrics.
• Run paid advertisements on LinkedIn & Google.
• Upload YouTube videos & manage channel optimization.
• Prepare monthly Google Analytics & LinkedIn MIS.
• Coordinate with design team for digital creatives.
• Maintain IndiaMART, JustDial listings & enquiry tracking.
• Support email marketing & CRM campaigns.
• Monitor competitor digital activity & benchmarking.
Qualifications
• Graduate or PG in Digital Marketing/Media.
• 2–6 years hands-on digital marketing experience.
• Strong skills in SEO tools, Canva & analytics.
KPIs
• Website traffic growth & SEO rank improvements.
• LinkedIn engagement metrics & posting adherence.
• Lead generation via digital campaigns.
• Accuracy of monthly digital MIS.
• Quality of digital creatives & communication.