Key Responsibilities
Lead Generation & Management: Develop and execute high-impact digital campaigns (paid search, social media) to generate, nurture, and track quality leads, often using CRM solutions.
Property Promotion: Manage property listings on company websites and third-party portals, ensuring accuracy and using professional media.
Brand & Content Management: Create, curate, and distribute content (videos, blogs, social posts) to build brand authority and engage potential buyers.
Performance Optimization: Track and analyze key performance metrics (conversion rates, cost-per-lead) to improve ROI and refine strategies.
Collaboration: Work with sales teams and agents to align marketing activities with sales goals and target audiences.