డిజిటల్ మార్కెటింగ్ ఎగ్జిక్యూటివ్

Job Title: Digital Marketing Executive (Female)

Experience: Minimum 2 Years

Job Type: Full-Time

Department: Digital Marketing

Gender Preference: Female

Salary: As per experience and skills

Location: Delhi

Job Overview

We are looking for a highly skilled, creative, and result-oriented Female Digital Marketing Executive with a minimum of 2 years of proven experience in digital marketing, creative designing, content writing, SEO, video editing, and paid advertising.

The ideal candidate should be highly efficient in creating engaging marketing creatives, writing compelling content, editing videos, managing online business profiles, and planning and executing high-conversion advertising campaigns on Meta and Google Ads.

We are looking for someone who can independently manage digital marketing activities, generate quality leads, improve online visibility, and deliver measurable business results.

Candidates must be able to demonstrate their skills through a portfolio of previous work, live projects, campaign results, and proven performance records.

Key Responsibilities

1. Creative Designing & Content Creation

• Design high-quality, attractive, and engaging marketing creatives for social media, advertisements, websites, and other digital platforms.

• Create visually appealing promotional banners, social media posts, ad creatives, and marketing materials.

• Develop creative concepts and marketing campaigns that attract the target audience and generate engagement.

• Ensure that all creatives align with the company's brand identity and marketing objectives.

• Write compelling, persuasive, and engaging marketing content for advertisements, social media posts, websites, and promotional campaigns.

2. Content Writing & Copywriting

• Write high-quality content for websites, blogs, social media, landing pages, and digital advertising campaigns.

• Develop persuasive ad copy, headlines, captions, and calls to action that encourage customers to take action.

• Create SEO-friendly content using relevant keywords and search intent.

• Demonstrate excellent grammar, vocabulary, sentence structure, and storytelling skills.

• Adapt content and messaging to different audiences and marketing objectives.

3. Video Editing

• Edit professional and engaging marketing videos using Filmora.

• Create promotional videos, social media reels, short-form videos, product videos, and video advertisements.

• Add text, transitions, effects, music, subtitles, and other elements to improve video quality and engagement.

• Produce creative video content suitable for Instagram, Facebook, YouTube, and paid advertising campaigns.

• Repurpose existing video footage into engaging marketing content.

4. Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.

• Implement on-page and off-page SEO strategies.

• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.

• Identify SEO opportunities to improve website rankings, organic traffic, and lead generation.

• Monitor keyword rankings, website traffic, and SEO performance using tools such as Google Search Console and Google Analytics.

• Understand technical SEO fundamentals and website optimization best practices.

5. Google Business Profile Management

• Create, manage, and optimize Google Business Profiles (formerly Google My Business).

• Manage business information, photos, posts, updates, and customer reviews.

• Implement local SEO strategies to improve visibility in Google Search and Google Maps.

• Monitor profile performance and identify opportunities to increase calls, enquiries, and customer visits.

6. Meta Ads – Facebook & Instagram

• Plan, create, launch, and manage advertising campaigns on Meta Ads Manager.

• Design compelling ad creatives and write persuasive ad copy focused on conversions.

• Develop audience targeting strategies, retargeting campaigns, and lead generation campaigns.

• Monitor and optimize campaigns to improve lead quality, conversion rates, and return on ad spend (ROAS).

• Conduct A/B testing of creatives, audiences, headlines, and landing pages.

• Analyze campaign performance, cost per lead (CPL), cost per acquisition (CPA), and other key performance indicators.

• Demonstrate the ability to develop campaigns that deliver measurable business results within defined advertising budgets.

7. Google Ads Management

• Create, manage, and optimize Google Ads campaigns, including Search and other relevant campaign types.

• Conduct keyword research and develop effective bidding and targeting strategies.

• Write high-converting ad copies and optimize landing pages for better performance.

• Set up and monitor conversion tracking, where applicable.

• Analyze campaign performance and optimize for qualified leads, conversions, and return on advertising spend.

• Manage advertising budgets efficiently while working toward defined business goals.

8. Social Media Management & Performance Reporting

• Plan and execute social media content calendars.

• Manage content publishing across relevant social media platforms.

• Track engagement, reach, leads, conversions, and other important performance metrics.

• Prepare regular performance reports and recommend improvements.

• Stay updated with the latest digital marketing trends, advertising strategies, creative formats, and platform updates.

Required Skills & Qualifications

The candidate must possess the following skills:

• Minimum 2 years of hands-on experience in digital marketing.

• Excellent creative designing skills and a strong visual sense.

• Excellent content writing, copywriting, and communication skills.

• Practical experience in video editing using Filmora.

• Strong knowledge of SEO and keyword research.

• Hands-on experience managing Google Business Profiles and local SEO.

• Proven experience in creating and managing Meta Ads and Google Ads campaigns.

• Strong understanding of lead generation, conversion optimization, audience targeting, and campaign performance analysis.

• Ability to work independently, manage multiple tasks, and meet deadlines.

• Good analytical skills and a result-oriented mindset.

• Excellent written and verbal communication skills.

• Ability to understand business goals and translate them into effective digital marketing strategies.

Mandatory Requirement: Proven Portfolio & Performance Record

Candidates without a demonstrable portfolio and practical experience across the required skill areas may not be considered.

Applicants must be prepared to present and discuss the following:

1. Creative Design: Samples of social media creatives, banners, ad designs, and promotional materials created by them.

2. Content Writing: Website content, blogs, SEO articles, social media captions, ad copies, and other written work.

3. Video Editing: Previously edited videos, reels, promotional videos, or advertisements created using Filmora.

4. SEO: Examples of SEO projects, keyword research, website optimization work, and measurable ranking or traffic improvements.

5. Google Business Profile: Examples of profiles managed and improvements achieved in visibility, calls, enquiries, or other relevant metrics.

6. Meta Ads: Previous campaign examples, advertising strategy, spend, leads or conversions generated, cost per lead, and other relevant results.

7. Google Ads: Previous campaign examples, conversion data, cost per conversion, and other relevant performance metrics.

Candidates should clearly explain their individual contribution to each project and provide supporting evidence wherever possible. Confidential client information may be redacted.

Preferred Candidate Profile

We are looking for someone who is:

• Creative: Able to develop fresh ideas and create visually impressive marketing content.

• Highly Efficient: Capable of handling multiple digital marketing activities without compromising quality.

• Result-Oriented: Focused on generating quality leads, improving conversions, and achieving measurable outcomes.

• Proactive: Able to identify opportunities and suggest improvements without constant supervision.

• Technically Skilled: Comfortable working with digital marketing tools, advertising platforms, and analytics.

• An Excellent Communicator: Capable of writing persuasive content and communicating ideas clearly.

• Accountable: Willing to take ownership of projects and demonstrate results through performance data.

How to Apply

Interested candidates should share their updated resume along with a portfolio of their creative designs, content writing samples, video editing work, SEO projects, Google Business Profile experience, and Meta and Google Ads campaign results.

Please include details of previous projects, the role you played, tools used, and measurable results achieved wherever available.

Only candidates with practical, hands-on experience and demonstrable skills across the key areas will be shortlisted.

My Recommendation

To attract genuinely skilled candidates rather than applicants with only theoretical knowledge, I recommend adding these three screening requirements to your job advertisement:

1. Ask for actual work samples: Especially ad creatives, video edits, content samples, and live or verifiable campaign case studies.

2. Evaluate advertising performance: Ask candidates to explain their previous campaign budgets, cost per lead, conversion rates, and lead quality. High conversion performance should be assessed in the context of the business, industry, budget, and campaign objectives.

3. Conduct a practical skills test: Give shortlisted candidates a small assignment involving one ad creative, one piece of marketing content, a short video edit, and a proposed Meta or Google Ads strategy.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 2 - 6+ years Experience.