It broadens the scope from just social media to include SEO, Email Marketing, and Paid Ads, making it a comprehensive role.
Digital Marketing Intern: Role Overview
The Digital Marketing Intern will support the marketing team in executing integrated campaigns that drive brand awareness and lead generation. This role is perfect for a multi-faceted individual looking to gain hands-on experience in SEO, content strategy, email marketing, and paid advertising.
Key Responsibilities
1. Search Engine Optimization (SEO) & Web
• Keyword Research: Assist in identifying high-traffic keywords to improve website rankings.
• On-Page Support: Help optimize blog posts and landing pages with meta descriptions, headers, and alt-text.
• Audit Support: Monitor website performance using Google Analytics and Search Console.
2. Content & Email Marketing
• Copywriting: Draft engaging copy for blogs, newsletters, and promotional emails.
• Email Campaigns: Assist in setting up and scheduling email workflows using CRM tools (e.g., Mailchimp, HubSpot).
• Lead Nurturing: Help manage subscriber lists and segment audiences for targeted outreach.
3. Paid Media (SEM/Social Ads)
• Ad Support: Assist in the setup and monitoring of Google Ads or Meta (Facebook/Instagram) ad campaigns.
• Creative Input: Suggest headlines and visual concepts for high-converting advertisements.
• Budget Tracking: Help monitor daily spends to ensure campaigns stay within budget.
4. Analytics & Reporting
• Data Collection: Compile weekly data from various digital channels into a unified report.
• Insights: Identify patterns in user behavior and suggest improvements for the digital sales funnel.
Requirements
• Academic: Currently pursuing or recently graduated with a degree in Marketing, Business, or a related field.
• Technical: Basic understanding of SEO principles, Google Analytics, and PPC.
• Writing: Exceptional written communication skills with a focus on persuasion and clarity.
• Analytical: Comfortable working with numbers and Excel/Google Sheets.
What You Will Gain
• Mentorship: Direct guidance from experienced Digital Marketing Managers.
• Portfolio: Opportunity to work on live campaigns and see the direct impact of your work.
• Certification Support: We encourage and provide time for you to earn Google or HubSpot certifications.
Flexible Stipend: A daily allowance for the 45-day duration of the internship: