SEO (on-page, off-page, basics of technical SEO)
Social Media Marketing (Meta, Instagram, LinkedIn, etc.)
Paid Ads (Google Ads, Facebook/Meta Ads)
Content Marketing (blogs, captions, basic copywriting)
Email Marketing
Analytics (Google Analytics, Ads Manager)
🛠 Tools KnowledgeGoogle Analytics / GA4Google AdsMeta Ads ManagerSEO tools (Ahrefs, SEMrush, Ubersuggest, etc.)Canva / basic design toolsCRM tools (optional)👨🎓 Experience LevelFresher:
Basic digital marketing knowledgeInternship / certificationWillingness to learnExperienced (1–3+ years):
Proven campaign resultsLead generation experienceBudget handling and optimization📊 What to Ask in InterviewExplain a successful campaign you ranHow do you generate leads online?How do you measure campaign success?SEO vs Paid Ads – when to use which?Tools you have used and results achieved📄 Qualifications (Flexible)Degree in Marketing / Business (optional)Digital marketing certifications (Google, Meta, HubSpot – preferred)💼 Soft SkillsCommunication skillsCreativityAnalytical thinkingTime managementTeam collaboration