We are looking for a creative and results-driven Digital Marketing Specialist to plan, implement, and optimize end-to-end digital marketing campaigns across various online channels. You will help build brand awareness, engage target audiences, and drive measurable growth in traffic and conversions.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and paid advertising platforms. Apna
Plan, launch, monitor, and optimize campaigns to improve reach, engagement, and conversions. files.allgovernmentjobs.in
Content Creation & Management
Create engaging, relevant content for websites, blogs, social media, and email campaigns. Apna
Collaborate with designers, copywriters, and content creators to maintain consistent brand voice. files.allgovernmentjobs.in
SEO & SEM
Conduct keyword research and implement on-page and off-page SEO to improve organic rankings. Apna
Manage paid search campaigns including Google Ads and social media ads; monitor ad performance and budgets. Apna
Analytics & Reporting
Use analytics tools (e.g., Google Analytics, Search Console) to track campaign KPIs such as traffic, engagement, CTR, and conversions. Apna
Provide insights and recommendations based on performance data to guide strategy improvements. Velents
Social Media & Email Marketing
Manage social media platforms (e.g., Instagram, Facebook, LinkedIn, X) and grow brand presence and engagement. Apna
Plan and execute email marketing campaigns with segmentation and automation for lead nurturing. Apna
Collaboration & Continuous Learning
Work with cross-functional teams (design, development, sales) to align marketing goals with business objectives. Apna
Stay updated on the latest digital marketing trends, tools, and best practices.
Required Skills & Qualifications
✔ Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). files.allgovernmentjobs.in
✔ Proven experience in digital marketing (e.g., 2–5+ years depending on level). Velents
✔ Strong understanding of SEO, SEM, SMM, email marketing, and analytics. Apna
✔ Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email platforms. Apna
✔ Excellent written and verbal communication skills. Velents
✔ Creative thinker with a data-driven mindset and strong problem-solving skills.