Digital Marketing Assistant

Job Title: Digital Marketing Executive — SEO & Google Ads

Experience: 6 months – 2 years

Location: Nala Sopara, Mumbai | Full-time, Work from Office

Company: Smart Sun EnteAbout Smart Sun Enterprises

Key Responsibilities

1. SEO & Organic Rankings — Primary KRA

- Rank Product & Category Pages: Get keywords like “TTO ribbon”, “barcode labels”, “batch coding ink” to Google Page 1

- On-Page SEO: Write meta titles/descriptions, H1 tags, internal links, image alt text, schema markup

- Technical SEO: Fix site speed, mobile issues, crawl errors, sitemap, indexation with developer support

- Content Plan: Research + publish blogs on topics like “MRP printing rules”, “TTO vs CIJ printer” to capture buyer intent

- Off-Page: Build backlinks from B2B directories, industry portals, and vendor sites

2. Google Ads & Paid Campaigns

- Run Search Campaigns: Create/manage Google Ads for high-intent keywords — “buy tto ribbon”, “thermal transfer ribbon supplier”

- Budget & ROI: Monitor daily spends, lower CPC, improve CTR, track cost-per-lead. Budget: ₹15k–₹50k/month

- Landing Pages: Suggest changes to improve conversion rate. Run A/B tests on headlines/CTAs

- Remarketing: Set up display campaigns to re-engage website visitors

3. Analytics & Reporting

- Google Analytics 4: Track traffic, top pages, user behavior, lead conversions

- Google Search Console: Monitor ranking keywords, impressions, CTR, fix coverage issues

- Google Tag Manager: Set up conversion tracking for form fills, calls, WhatsApp clicks

- Weekly Reports: Share keyword ranking movement, ad spend vs leads, GMB insights with management

4. Google My Business & Local SEO

- GMB Optimization: Keep Nala Sopara listing updated, post weekly updates, manage reviews

- Local Pack Ranking: Rank for “TTO ribbon supplier near me”, “barcode label manufacturer Mumbai”

5. Other Digital Tasks

- Social Proof: Basic LinkedIn page updates for B2B credibility

- Competitor Tracking: Monitor what competitors are ranking for / bidding on

- Coordination: Work with website developer, content writer, designer when needed Must-Have Skills

- SEO Tools: Used Ubersuggest, Semrush, Ahrefs, or GSC for keyword research & audits

- Google Ads: Hands-on with Search campaigns. Knows match types, extensions, quality score

- GA4 + GTM: Can set up events, conversions, track form leads

- GMB: Knows how to post, add products, reply to reviews

- Excel/Google Sheets: Can make basic reports, pivot tables, CTR/CPC calculations

- Communication: Can write basic ad copy + explain results to non-marketing team

Good to Have

- Basic WordPress — can edit pages, upload blogs

- Canva — create simple GMB posts, ad creatives

- B2B/Manufacturing domain exposure

- Hindi + English — can coordinate with sales team

Experience & Education

- 0 months – 2 years in digital marketing with proof of SEO or Ads work

- Freshers with strong internship projects + certifications can apply

- Graduate in any stream. BMM/Marketing/Digital Marketing diploma preferred

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 0 - 2 years of experience.