We are looking for a creative, analytical, and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic, leads, and sales.
Develop, plan, and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.)
Manage and optimize paid campaigns (PPC, social media ads, display ads, remarketing).
Conduct SEO and SEM activities to improve website visibility and organic traffic.
Manage and grow social media presence, including content planning, posting, and community engagement.
Create engaging and high-performing digital content (text, image, and video).
Analyze campaign performance and generate reports to measure ROI and KPIs.
Collaborate with the design and content teams to ensure consistent brand messaging.
Stay updated on the latest digital marketing trends, tools, and best practices.
Manage email marketing campaigns and marketing automation workflows.
Support lead generation and nurturing strategies through digital channels.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
2+ years of proven experience in digital marketing or a similar role.
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience with SEO, Google Analytics, Google Ads, and social media marketing tools.
Proficiency in tools like Meta Business Suite, Google Ads Manager, Canva, Mailchimp, or HubSpot.
Excellent communication, analytical, and problem-solving skills.
Creative mindset with attention to detail and results orientation.
Experience in eCommerce or lead generation campaigns.
Basic knowledge of graphic design or video editing.
Familiarity with Shopify
Certification in Google Ads, Meta Blueprint, or HubSpot is a plus.