The Micro Entrepreneurs are responsible for the day-to-day operations of the revolutionary, innovative and novel FNV retail concept of FRESHWORLD - SMART CART…changing the way street vending is conducted! He is responsible for the safe plying of the cart as per pre-defined routes, understand customer merchandise requirements and fulfill them responsibly. Retail vending of FNV to customers’ needs to be conducted in a Courteous and Organized & Orderly manner. Cash /coupons collected against such vending needs to be stored carefully and handed over to Hub Operations Supervisor for depositing into bank. As the face of FW to our consumer the Micro Entrepreneur needs to communicate effectively our values and demonstrate to our consumer our value proposition without any dilution.