Creating and implementing email marketing strategies
Designing and writing high-converting email campaigns
Segmenting email lists and individualizing email campaign content based on the audience
Developing and presenting reports on email campaign effectiveness
Testing and optimizing campaigns to improve performance
Ensuring all email campaigns comply with current email best practice in the industry
Maintaining an understanding of the latest trends in email marketing
Managing the organization’s email marketing calendar
Collaborating with designers, copywriters, and other team members to optimize campaign results
Tracking and analyzing direct and interactive marketing campaigns