Department: Sales & Customer Relations
Location: — Goregaon West, Mumbai
Reports To: Sales Head / Director
The CRM Executive/Manager ensures a smooth and efficient post-sales customer journey from booking to handover. The role includes managing customer communication, overseeing payment collections, handling documentation, resolving queries, and coordinating with internal departments.
The Manager additionally leads the CRM team, optimizes processes, and drives customer satisfaction through strategic oversight.
Lead, mentor, and guide the CRM team for seamless post-sales operations.
Allocate tasks, monitor performance, and ensure adherence to CRM SOPs.
Review and improve CRM processes to enhance service quality and efficiency.
Serve as the primary point of contact for customers during the entire post-sales lifecycle.
Address and resolve customer grievances within defined timelines.
Maintain strong customer satisfaction and proactively build lasting relationships.
Handle escalated or complex customer cases (Manager).
Manage the complete payment collection cycle with timely follow-ups.
Prepare and send demand letters, receipts, and relevant documents.
Coordinate with Accounts and Legal teams for agreements, allotments, and possession documentation.
Track customer issues and ensure timely closure.
Maintain a structured complaint logging and resolution system.
Train team members on handling difficult customer interactions (Manager).
Generate reports on collections, outstanding payments, customer interactions, and feedback.
Identify recurring issues or delays and recommend actionable solutions.
Collaborate with Sales, Legal, Accounts, and Project/Site teams for accurate information flow.
Act as a communication bridge between customers and internal teams to resolve pending concerns.
Excellent communication, interpersonal, and negotiation skills
Customer-centric approach with empathy and patience
Strong analytical and problem-solving abilities
Proficiency in CRM tools, MS Excel, and email communication
Ability to multitask and perform under pressure
Leadership and people management skills (for Manager role)
Graduate in Business Administration, Commerce, or related fields
MBA preferred for Manager role
CRM Executive: 2–5 years of experience in customer relations or post-sales operations
CRM Manager: 5–8 years of experience, with 2–3 years in a supervisory/managerial role
Experience in real estate, construction, or other customer-facing industries is preferred
Working Hours: 10:00 AM – 7:00 PM (Monday to Saturday; 1st Saturday Off)
Occasional site visits or client meetings as required