Job Description: Content Writer
Department: Social Media
Reporting To: Social Media/PR Head
Location: Dadar, Mumbai Maharashtra
Experience: 1 To 3 year
Key Responsibilities
● Research NGO websites, social media platforms, competitors, and industry trends to
identify content opportunities.
● Develop and manage monthly content calendars aligned with campaigns, projects,
and awareness days.
● Create engaging content for Instagram, Facebook, LinkedIn, X (Twitter), YouTube,
WhatsApp Channel, websites, blogs, and fundraising campaigns.
● Plan weekly content formats, including posts, reels, carousel posts, stories, and
videos.
● Write captions, blogs, articles, donor appeals, beneficiary stories, campaign content,
and video scripts, report writing.
● Create professional and impactful content highlighting organizational projects, CSR
initiatives, partnerships, and achievements.
● Monitor social media trends, hashtags, and audience engagement to improve content
performance.
● Develop SEO-friendly website and blog content through proper research and
fact-checking.
● Draft fundraising messages, donation appeals, and campaign communication with
strong call-to-actions.
● Assist in creating content for reports, presentations, banners, standees, certificates,
and event branding materials.
● Coordinate with design and project teams to ensure content accuracy and timely
delivery.
● Proofread and edit content to maintain quality, consistency, and brand guidelines.
● Maintain records of content performance and suggest improvements based on
insights and trends.
● Stay updated with content marketing, SEO, and social media best practices.
Qualifications
● Bachelor's Degree in Mass Communication, Journalism, English Literature, Marketing,
Public Relations, Advertising, Media Studies, or related field.
● Candidates from B.A., B.M.M., B.M.S., B.Com (Marketing), BBA, or equivalent
disciplines may also apply.
● Certification or knowledge of Digital Marketing, Content