Sales Trainer

Job Description (JD) – Professional Sales Trainer (Bearings Industry)

Position Title

Professional Sales Trainer – Bearings & Industrial Products

Location

Mumbai, Delhi, Gujarat (Frequent Travel Required)

Experience Required

15+ Years

Industry Preference

Bearings, Industrial Products, Power Transmission, Engineering Components, Automotive Components, Industrial Distribution, MRO Products

Position Overview

We are seeking an experienced and dynamic Professional Sales Trainer with deep knowledge of the bearings industry and proven expertise in sales training, customer engagement, and team development. The ideal candidate will be responsible for training, mentoring, and coaching our sales teams across multiple branches, helping them improve product knowledge, sales effectiveness, customer handling skills, negotiation capabilities, and business development performance.

The candidate should possess strong technical understanding of bearings and related industrial products, along with extensive experience in sales training and field coaching.

Key Responsibilities

Sales Training & Development

• Design and deliver structured sales training programs for new and existing sales team members.

• Conduct classroom, virtual, and on-the-job training sessions.

• Develop training modules covering:

  • Bearing fundamentals and applications

  • Product positioning and competitive differentiation

  • Customer relationship management

  • Consultative selling techniques

  • Negotiation and closing strategies

  • Objection handling

  • Key account management

  • Cross-selling and upselling techniques

Technical Product Training

• Train sales personnel on bearing types, applications, specifications, selection criteria, and troubleshooting.

• Educate teams on industry segments including:

  • Automotive

  • Industrial Manufacturing

  • Steel

  • Cement

  • Power

  • Mining

  • Material Handling

  • OEM & Aftermarket customers

• Support sales teams in understanding customer technical requirements and recommending suitable bearing solutions.

Field Coaching & Customer Engagement

• Accompany sales representatives on customer visits.

• Observe and coach teams on:

  • Customer meetings

  • Technical discussions

  • Presentation skills

  • Negotiation tactics

  • Closing techniques

• Guide sales teams on handling difficult customers and resolving objections effectively.

• Assist in strategic customer meetings when required.

Performance Improvement

• Identify skill gaps within sales teams and recommend development plans.

• Conduct periodic assessments and performance evaluations.

• Monitor training effectiveness and provide measurable improvement reports.

• Establish sales best practices and standard operating procedures.

Travel & Branch Support

• Travel regularly to company branches located in:

  • Gujarat

  • Delhi NCR

  • Mumbai

• Conduct branch-wise training workshops and review sessions.

• Support regional sales managers in achieving sales targets through capability development initiatives.

Required Qualifications

• Bachelor's Degree in Engineering, Mechanical Engineering, Industrial Engineering, Business Management, or related field.

• Additional certifications in Sales Training, Learning & Development, or Professional Coaching preferred.

Required Experience

• Minimum 15 years of experience in sales, sales training, or business development within the bearings or industrial products industry.

• Strong technical expertise in bearings and related industrial applications.

• Demonstrated experience in training and developing sales teams.

• Experience working with distributors, OEMs, industrial customers, and channel partners.

• Proven track record of improving sales team performance and customer engagement outcomes.

Key Skills

Technical Skills

• Bearing applications and selection

• Industrial product knowledge

• Technical sales support

• Product training development

• CRM and sales process management

Sales & Training Skills

• Sales coaching and mentoring

• Customer handling and relationship management

• Negotiation and objection handling

• Presentation and communication skills

• Territory and account management

• Workshop facilitation and training delivery

Personal Attributes

• Strong leadership and influencing skills

• Excellent interpersonal communication

• Result-oriented mindset

• High level of professionalism

• Willingness to travel extensively

Travel Requirement

• Extensive travel required across Gujarat, Delhi NCR, and Mumbai branches.

• Ability to conduct regular branch visits, field coaching sessions, customer interactions, and sales performance reviews.

Success Metrics

• Improvement in sales team productivity and conversion rates.

• Enhanced customer engagement and retention.

• Increased technical competency of sales personnel.

• Achievement of training effectiveness KPIs.

• Positive feedback from sales teams and branch managers.

• It is a Full Time Sales / Business Development job for candidates with 6+ years of experience.