Sales Operation Leader

# Job Description – Sales Operations Leader

Department: Sales & Business Development

Job Location: Delhi / NCR

Experience: Minimum 5 Years

Employment Type: Full-Time

Industry: Manufacturing / Engineering / Automotive

Qualification: Engineering Graduate preferred; MBA in Sales, Marketing, or Business Management will be an added advantage

Team Handling Requirement: Must have experience managing a team of at least 15 members

Salary: As per company norms and candidate experience

## Job Summary

We are looking for an experienced and result-oriented Sales Operations Leader to lead B2B sales operations, develop new business opportunities, manage customer relationships, and drive smooth coordination between the Sales team and internal departments.

The ideal candidate should have a minimum of 5 years of relevant experience in Sales Operations, Business Development, or B2B Sales, preferably in Automotive, Auto Components, Engineering, Industrial, or Manufacturing products.

The candidate must have proven experience in managing a team of at least 15 members and should possess strong leadership, customer management, business development, reporting, and system management skills.

## Key Responsibilities

### Sales & Business Development

- Lead daily B2B sales operations and drive business growth.

- Identify new business opportunities and generate qualified leads.

- Manage the complete sales cycle, including enquiries, RFQs, quotations, negotiations, order conversion, and follow-ups.

- Develop strategies to improve lead conversion and achieve sales targets.

- Understand customer requirements and coordinate internally to provide suitable technical and commercial solutions.

- Maintain and monitor the sales pipeline and identify potential business opportunities.

### Customer Relationship Management

- Build and maintain strong relationships with existing and potential customers.

- Handle customer queries, concerns, and escalations and ensure timely resolution.

- Maintain professional communication with customers through calls, meetings, and emails.

- Ensure timely follow-up on customer requirements, quotations, orders, and deliveries.

### Team Leadership

- Lead, guide, and manage a sales team of at least 15 members.

- Allocate responsibilities and monitor team productivity, sales activities, and target achievement.

- Conduct regular performance reviews and follow-ups.

- Support and motivate team members to achieve individual and business goals.

### Cross-Functional Coordination

- Coordinate with Production, Engineering, Purchase, Quality, Accounts, and Dispatch teams for smooth order execution.

- Track order status, production schedules, delivery commitments, and critical customer requirements.

- Coordinate with Accounts regarding invoices, payments, outstanding amounts, and other commercial matters.

- Escalate critical delays, customer concerns, and business risks to management.

### MIS, Reporting & Dashboard Management

- Prepare and maintain daily, weekly, and monthly Sales MIS reports.

- Create and update dashboards to track sales performance, enquiries, quotations, order conversion, sales pipeline, pending orders, customer follow-ups, and team performance.

- Maintain accurate sales data in ERP, CRM, and other business systems.

- Analyse sales data and dashboard insights to identify business gaps, risks, and growth opportunities.

- Prepare management reports and presentations to support business decision-making.

### Professional Communication & System Management

- Draft and manage professional emails related to enquiries, quotations, orders, deliveries, meetings, and issue resolution.

- Maintain proper documentation and records of important customer communication and commitments.

- Ensure timely and accurate updating of CRM, ERP, and other sales management systems.

## Required Skills

- Strong knowledge of B2B Sales, Sales Operations, and Business Development.

- Experience with Automotive, Auto Components, Engineering, Industrial, or Manufacturing products.

- Strong leadership skills with experience managing a team of 15 or more members.

- Excellent customer relationship management, communication, presentation, and negotiation skills.

- Experience in lead generation, RFQ handling, quotation management, and order conversion.

- Strong knowledge of MS Excel, MS Office, MIS reporting, and dashboard preparation.

- Working knowledge of CRM, ERP, and system-based sales tracking.

- Strong professional email writing and business communication skills.

- Good analytical, problem-solving, planning, and organizational abilities.

- Ability to manage multiple priorities, meet deadlines, and take ownership of business results.

## Educational Qualification

Preferred Qualification Combinations:

- B.Tech / BE + MBA/PGDM in Sales, Marketing, Business Management, or a relevant specialization.

- B.Tech / BE in Mechanical, Automobile, Industrial, Manufacturing, or another relevant Engineering discipline.

- Diploma in Engineering + MBA/PGDM in Sales, Marketing, or Business Management.

- Graduate in BBA, B.Com, or another relevant discipline with strong B2B sales experience.

Note: Candidates with an Engineering background, particularly those with an MBA and experience in B2B Manufacturing, Automotive, or Engineering products, will be preferred.

## Experience & Candidate Requirements

- Minimum 5 years of relevant experience in B2B Sales, Sales Operations, Business Development, or Customer Relationship Management.

- Experience in Manufacturing, Engineering, Automotive, or Auto Components industries is strongly preferred.

- Mandatory experience in handling a team of at least 15 members.

- Proven experience in managing the sales cycle from lead generation to order execution.

- Experience in MIS reporting, dashboard management, and working with ERP or CRM systems.

- Strong cross-functional coordination and professional business communication skills.

## Key Performance Areas (KPAs)

- New B2B business generation and customer acquisition.

- Achievement of sales targets and enquiry-to-order conversion.

- Sales pipeline growth and effective opportunity management.

- Customer satisfaction and timely resolution of customer issues.

- Team productivity and achievement of team targets.

- Timely order execution and coordination with internal departments.

- Accuracy and timely updating of MIS reports, dashboards, CRM, and ERP systems.

- Reduction in pending orders, customer issues, and delivery delays.

- Growth of the customer base and overall business performance.

• It is a Full Time Sales / Business Development job for candidates with 5 - 6+ years Experience.