Sales & Marketing Operations

JOB DESCRIPTION (JD) – OPERATION & SALES OPERATIONS

Industry: Bakery & Cake Manufacturing Company
Department: Operations & Sales
Designation: Operation – Sales & Operations Executive / Manager
Reporting To: Head of Operations / Director / Management
Location: As per company requirement

1. Job Purpose

To manage and coordinate the overall sales and operational activities of the company, including bakery outlets, franchise operations, production, dispatch, logistics and sales teams. The role will focus on increasing sales, improving operational efficiency, controlling costs, ensuring customer satisfaction and achieving business targets.

2. Key Responsibilities (KRA)

A. Sales Operations

1. Monitor daily, weekly and monthly sales across all company outlets and franchise stores.

2. Achieve sales targets and improve overall business performance.

3. Analyse store-wise sales, product-wise sales and sales trends.

4. Monitor franchisee sales performance and identify opportunities for business growth.

5. Develop strategies to increase counter sales, online sales and bulk orders.

6. Ensure proper implementation of promotional schemes, offers and marketing activities.

7. Monitor sales returns, wastage, discounts and product availability.

8. Coordinate with the sales team to achieve monthly revenue targets.

9. Prepare daily, weekly and monthly sales performance reports.

10. Identify low-performing outlets and take corrective actions.

B. Store & Outlet Operations

1. Ensure smooth functioning of all bakery outlets and franchise stores.

2. Monitor daily store opening and closing activities.

3. Ensure proper product display, merchandising and stock availability.

4. Monitor staff attendance, grooming, discipline and customer-handling standards.

5. Ensure compliance with company SOPs and operational guidelines.

6. Conduct regular outlet visits and operational audits.

7. Monitor cash handling, billing, discounts and daily sales closing.

8. Ensure proper coordination between outlets and the dispatch department.

9. Resolve store-level operational issues and customer complaints.

10. Ensure proper implementation of hygiene and food safety standards.

C. Production & Dispatch Coordination

1. Coordinate with the Production Department to ensure timely product availability.

2. Prepare and monitor outlet-wise and franchise-wise product requirements.

3. Ensure proper coordination between Production, Store, Dispatch and Logistics.

4. Monitor order fulfilment and timely dispatch of products.

5. Track product shortages, excess stock, damages and returns.

6. Ensure proper handling and transportation of cakes, pastries and bakery products.

7. Minimize product wastage and operational losses.

8. Monitor production planning based on sales demand and ordering patterns.

D. Franchise & Business Operations

1. Maintain regular communication with franchise owners and business partners.

2. Monitor franchisee performance, sales growth and operational compliance.

3. Support franchisees in ordering, product availability and operational issues.

4. Ensure proper implementation of company policies and business standards.

5. Identify opportunities for new franchise development and business expansion.

6. Coordinate with the AFE (Area Field Executive) team for franchise support.

7. Monitor franchise-wise sales, returns and payment-related coordination.

8. Conduct regular franchise visits and performance reviews.

E. Team Management & Coordination

1. Manage and coordinate with Sales, Store, Dispatch, Logistics and Production teams.

2. Allocate responsibilities and monitor team performance.

3. Conduct regular review meetings with departmental heads.

4. Ensure proper communication between departments.

5. Monitor employee productivity, discipline and accountability.

6. Identify training requirements and arrange necessary operational training.

7. Ensure all teams follow company policies and reporting procedures.

F. MIS & Reporting

1. Prepare daily sales and operational reports.

2. Maintain outlet-wise and franchise-wise sales reports.

3. Prepare monthly sales achievement and target comparison reports.

4. Monitor product-wise sales, returns and wastage.

5. Prepare stock movement and inventory reports.

6. Track operational expenses and identify cost-saving opportunities.

7. Submit performance reports to management with improvement plans.

• It is a Full Time Sales / Business Development job for candidates with 5 - 6+ years Experience.