Primary responsibility: Initiating contact with potential leads (businesses or decision-makers) through phone calls.
Cold Calling: Contacting prospects who may not have heard of the company or its offerings. The aim is to create interest in the company’s product or service.
Database Management: Searching for and compiling business contact details from various sources (CRM, LinkedIn, business directories, etc.).
Targeting Prospects: Identifying businesses or individuals who would benefit from your product/service.
Initial qualification: Ensuring the lead is a good fit based on specific criteria (e.g., company size, industry, need for your product).
Understanding needs: Listening to prospects to assess their needs and determine if the company’s offerings align with their challenges.
Lead Scoring: Evaluating prospects' readiness to buy, and identifying whether they should be passed to sales teams for further nurturing.
Pitching and presenting: Introducing your company's products or services and explaining how they can solve the prospect's business problems.
Value proposition: Clearly articulating the benefits and competitive advantages of your product/service.
Handling Objections: Addressing concerns or objections from prospects, reassuring them of the product's value.
Follow-up Calls: After the initial pitch, following up with leads to gauge interest and book further discussions (e.g., meetings, product demos, or consultations).
Meeting Coordination: Setting appointments for sales reps or managers to meet with prospects to further discuss the product/service or close deals.
Database Updates: Maintaining detailed records of all calls made, responses, interactions, and follow-up actions in the Customer Relationship Management (CRM) system.
Reporting: Tracking and reporting on call outcomes, the status of leads, and progress towards monthly or quarterly targets.
Documentation: Keeping clear documentation of leads and sales progress, making it easier for teams to follow up.
Lead Handover: Once a lead has been qualified, the telecaller/BDE will pass the lead on to a more senior sales team (Sales Manager, Account Executive) for the next steps.
Pipeline Management: Collaborating with the sales team to ensure a smooth transition of leads through the sales funnel.
Competitive Analysis: Gathering intelligence about competitors in the industry—understanding their offerings, pricing, and strategies.
Customer Insights: Understanding market needs, and identifying opportunities for product/service improvement based on customer feedback.
Regular Follow-Ups: Maintaining contact with leads that were not ready to purchase immediately, nurturing the relationship over time.
Building Relationships: Establishing a professional rapport with prospects for long-term engagement.
Sales Targets: Achieving individual and team targets set for the number of calls made, leads generated, or appointments scheduled.
KPIs: Tracking key performance indicators like conversion rate, average call duration, and lead-to-sale ratio.
Communication Skills: Clear, confident, and persuasive communication on the phone.
Listening Ability: Listening attentively to prospects' needs and concerns.
Persistence: Being resilient and able to handle rejection and continue pursuing leads.
Time Management: Effectively managing time, making efficient calls, and prioritizing high-value prospects.
Knowledge of the Product/Service: Having a deep understanding of what your company offers, how it works, and how it helps businesses.
CRM Proficiency: Familiarity with CRM systems for lead tracking and reporting.