Sales & Marketing Executive

Key Responsibilities:

• Identify and approach potential clients to generate leads and drive sales growth.

• Present and promote products or services to prospective customers.

• Maintain strong relationships with existing clients and motivate them to repeat business.

• Prepare and deliver sales pitches tailored to client needs.

• Achieve monthly and quarterly sales targets.

• Stay informed on market trends and competitor activities.

• Prepare reports on sales performance and client feedback.

Main Roles & Responsibilities

Sales Responsibilities

• Finding new customers and business opportunities

• Generating leads through calls, visits, online platforms, and references

• Meeting sales targets and revenue goals

• Giving product presentations and demonstrations

• Following up with clients and closing deals

• Maintaining customer relationships and after-sales support

• Preparing sales reports and updating CRM records

Marketing Responsibilities

• Promoting products/services through online and offline marketing

• Managing social media promotions and campaigns

• Coordinating advertisements, branding, and promotional activities

• Conducting market research and competitor analysis

• Creating marketing materials like brochures, posters, and presentations

• Organizing events, exhibitions, or campaigns

Important Skills

• Communication and convincing skills

• Negotiation and presentation abilities

• Digital marketing knowledge

• Customer handling

• Target-oriented mindset

• MS Excel, CRM tools, and social media handling

Common Industries Hiring

• Solar companies

• Real estate

• FMCG

• IT services

• Automobile

• Education

• Retail and e-commerce

Typical Work Nature

• Field work and client meetings

• Office reporting

• Tele calling and online lead handling

• Travel may be involved depending on company requirements

In companies like solar businesses, a Sales & Marketing Executive often:

• Explains solar products and installation benefits

• Visits customer sites

• Generates residential/commercial solar leads

• Coordinates quotations and project follow-up

• Helps achieve monthly installation targets

Career Growth

Sales & Marketing Executive → Senior Executive → Team Leader → Sales Manager → Business Development Manager.

• It is a Both Sales / Business Development job for candidates with 1 - 5 years of experience.