Sales & Marketing Executive

Company: Medfam Services Pvt. Ltd.
Department: Sales & Business Development
Location: North India / Assigned Territory
Experience: 1–4 years preferred
Qualification: Graduate in any discipline
Industry: Industrial Coding, Printing & Marking

About Medfam

Medfam Services provides industrial printing, coding and marking solutions to Indian businesses. Our portfolio includes Anser industrial printing solutions and Kao Collins industrial inks and cartridges.

We work with manufacturing companies to address product coding, packaging identification, traceability and production-line printing requirements.

Role Overview

We are looking for a customer-focused Direct Sales Executive to acquire new industrial customers and grow sales of Anser printers and Kao Collins inks and cartridges.

The candidate will engage directly with factories, manufacturers and production facilities, understand their printing requirements, coordinate product demonstrations and convert opportunities into orders.

Key Responsibilities

Industrial Customer Acquisition

• Identify and approach manufacturing companies, factories, packaging businesses and production facilities requiring coding and marking solutions.

• Develop relationships with factory owners, production managers, packaging managers, maintenance engineers, purchase teams and plant heads.

• Generate leads through field visits, cold calling, referrals, email outreach and industry networking.

• Build and maintain a pipeline of prospective customers across the assigned territory.

Technical & Solution Sales

• Understand customer requirements related to product coding, batch numbers, expiry dates, logos, barcodes and other industrial marking applications.

• Promote suitable Anser printing solutions based on the customer's application, production environment and requirements.

• Introduce Kao Collins inks and cartridges to customers with relevant compatible printing systems.

• Coordinate product demonstrations, ink trials and application testing with the technical team.

• Explain product benefits, operating costs and commercial value to customers.

Sales Conversion & Account Development

• Prepare quotations, follow up on proposals and negotiate commercial terms within approved limits.

• Drive opportunities from initial enquiry through demonstration, trial, purchase order and delivery.

• Develop repeat consumables business through customer follow-ups and cartridge replenishment planning.

• Build long-term relationships to improve customer retention and account revenue.

• Identify additional printing lines, plants and applications within existing accounts.

Reporting & Coordination

• Maintain customer details, meeting notes, opportunities and sales forecasts in the CRM.

• Coordinate with internal teams for demonstrations, samples, pricing and order fulfilment.

• Track competitors, customer feedback, lost opportunities and emerging market requirements.

• Submit regular sales activity and pipeline reports.

Eligibility & Skills

• Graduate in any discipline; engineering, electronics, instrumentation or mechanical qualifications are an advantage.

• 1–4 years of B2B field sales or technical sales experience preferred.

• Experience selling industrial equipment, packaging machinery, automation, printing systems or industrial consumables is desirable.

• Comfortable engaging with factory personnel and decision-makers.

• Good communication, presentation, negotiation and follow-up skills.

• Ability to understand technical applications and explain them in simple commercial terms.

• Proficiency in MS Excel, email and CRM tools.

• Willingness to undertake regular customer visits and territory travel.

Key Performance Indicators

• Monthly and quarterly sales revenue from direct customers.

• Number of qualified new industrial accounts acquired.

• Number of customer meetings, demonstrations and trials completed.

• Conversion rate from lead to purchase order.

• Sales of Anser printers and related solutions.

• Recurring revenue from Kao Collins inks and cartridges.

• Repeat orders, account retention and revenue growth.

• Accuracy of pipeline reporting and follow-up discipline.

Compensation

Competitive fixed salary with performance-linked incentives based on agreed revenue, customer acquisition and repeat-sales targets.

Ideal Candidate

A proactive field salesperson who enjoys visiting factories, understanding customer problems, presenting technical solutions and closing B2B sales.

• It is a Full Time Sales / Business Development job for candidates with 1 - 5 years of experience.