Sales & Marketing Executive

Here's a professional yet startup-friendly Job Description (JD) for a Sales & Marketing Intern at your spice brand.

Sales & Marketing Intern

Company: Rasoi Raaj Foods
Location: Noida (Field + Office + Work from Home as required)
Internship Duration: 3–6 Months (Extendable)
Stipend: Based on performance + Incentives

About Rasoi Raaj Foods

Rasoi Raaj Foods is a fast-growing Indian spice startup committed to providing pure, premium, and authentic spices at affordable prices. Our mission is to bring freshness and trust back into every Indian kitchen through high-quality products such as Hing, Jeera, Dhaniya, and other essential spices.

As a startup, every team member gets the opportunity to learn, take ownership, and make a real impact.

Position Overview

We are looking for an energetic, self-motivated, and creative Sales & Marketing Intern who is eager to learn the FMCG industry. The intern will support our sales growth, brand awareness, customer engagement, and market expansion through both online and offline marketing activities.

Key Responsibilities

Sales

• Visit retail grocery stores, supermarkets, and distributors.

• Generate new leads and onboard retailers.

• Follow up with existing customers.

• Conduct product demonstrations and sampling activities.

• Collect customer feedback and market insights.

• Help achieve monthly sales targets.

• Maintain records of customer visits and sales activities.

Marketing

• Assist in planning and executing marketing campaigns.

• Create content ideas for Instagram, Facebook, and WhatsApp.

• Help organize promotional events and product sampling.

• Coordinate with designers for posters, brochures, and promotional materials.

• Conduct competitor analysis and pricing surveys.

• Assist in influencer outreach and local marketing activities.

• Support digital marketing campaigns.

Market Research

• Identify new business opportunities.

• Study customer buying behaviour.

• Monitor competitor pricing, offers, and product launches.

• Prepare simple market research reports.

Administrative Support

• Maintain customer databases.

• Prepare daily and weekly activity reports.

• Coordinate with operations and logistics teams.

• Assist in inventory planning for promotional activities.

Required Skills

• Good communication skills in Hindi and basic English.

• Confidence in talking to customers.

• Basic knowledge of MS Excel and MS Word.

• Familiarity with social media platforms.

• Positive attitude and willingness to learn.

• Self-motivated and target-oriented.

• Strong interpersonal skills.

Preferred Qualifications

• Pursuing or recently completed Bachelor's or Master's degree in:

  • Marketing

  • Business Administration (BBA/MBA)

  • Commerce

  • Any related field

• Freshers are welcome.

What You'll Learn

• FMCG sales and distribution.

• Retail and distributor management.

• Brand building from the ground up.

• Digital and offline marketing.

• Customer relationship management.

• Negotiation and communication skills.

• Market research techniques.

• Startup operations and business strategy.

Performance Metrics (KPIs)

• New retailers/distributors onboarded.

• Sales generated.

• Customer follow-up completion.

• Marketing campaign execution.

• Social media engagement.

• Market research quality.

• Reporting accuracy and punctuality.

Perks

• Internship Certificate.

• Letter of Recommendation (based on performance).

• Performance-based incentives.

• Opportunity for a Pre-Placement Offer (PPO).

• Direct mentorship from the founders.

• Hands-on experience in building an Indian FMCG brand from the ground up.

• Flexible learning environment with real business exposure.

Who Should Apply?

We are looking for candidates who:

• Enjoy meeting new people and building relationships.

• Want to build a career in Sales, Marketing, or FMCG.

• Are proactive, curious, and willing to take initiative.

• Are comfortable working in a startup environment where every day brings new challenges and learning opportunities.

Join Rasoi Raaj Foods and be a part of our journey to bring pure, premium, and affordable spices to every Indian kitchen!

• It is a Both Sales / Business Development job for candidates with 0 - 1 years of experience.