A sales manager leads and supervises a team of sales representatives to drive revenue. They are primarily responsible for developing sales strategies, setting quotas, analyzing performance metrics, and recruiting, training, and mentoring sales staff to meet or exceed the organization's commercial goals. [1, 2]
The core roles and responsibilities of a sales manager are broken down into four key areas:
1. Team Leadership & People Management
Recruiting & Onboarding: Hiring, interviewing, and training new sales representatives.
Coaching & Mentoring: Providing ongoing feedback, conducting performance reviews, and developing training programs to upskill the team.
Motivation: Creating incentive programs, setting up commission structures, and driving team morale.