Key Responsibilities of a Sales Manager:
Day-to-day responsibilities performed by any sales executive:
1. Lead Generation
-Leverage construction site visits, social media, cold calling, email, events etc. to identify potential leads
-Continuously build a robust pipeline of prospective accounts and contacts
-Tap into existing client network for referrals to find new leads
-Uncover decision makers and key influencers in prospective accounts
-Research accounts to understand their needs and pain points.
2. Initiating Contact
-Draft customized emails and cold call scripts to introduce your company
-Make a great first impression and develop rapport with prospective clients
-Ask insightful questions to understand their challenges and requirements
-Qualify prospects by assessing need, budget and decision making process
-Propose next steps and request meetings to progress opportunities
3. Conducting Presentations & Demos
-Prepare tailored presentations and sales proposals for client meetings
-Travel to client locations to make formal sales presentations and product demos
-Handle all client questions and objections confidently and patiently
-Read body language and listen carefully to align with client needs
4. Negotiation & Closing
-Address client concerns and negotiate on pricing or contract terms
-Highlight product USPs, ROI and value proposition for the client
-Ask for the business and close sales in a professional manner
-Finalize and execute contracts, agreements and payment schedules
5. Account Management
-Proactively retain and expand existing accounts by nurturing client relationships
-Reduce client churn by ensuring complete satisfaction with solutions
-Prepare and make compelling presentations to showcase new products, features etc
-Handle renewals, upsells, and additional purchases from clients
6. Sales Planning & Reporting
-Consistently update CRM with all prospect and client interactions
-Leverage CRM insights to analyze sales pipeline and activities
-Track and monitor key sales metrics like lead conversion rates
-Prepare weekly and monthly sales reports for management
-Continuously improve sales processes based on data
7. Partnership Management
-Collaborate with Marketing to generate more qualified leads
-Work closely with Client Service teams for successful client onboarding
-Partner with Product team to improve features based on client feedback
-Build relationships across departments to deliver seamless experience