The Sales Manager is responsible for leading the sales team, achieving monthly and yearly sales targets, improving customer satisfaction, and driving overall showroom profitability. The role involves planning sales strategies, monitoring team performance, and ensuring smooth sales operations in the dealership.
Achieve monthly, quarterly, and annual sales targets.
Monitor daily sales performance and ensure target achievement.
Develop and implement effective sales strategies.
Drive retail and bulk sales.
Recruit, train, and supervise Sales Executives.
Conduct daily sales meetings and performance reviews.
Motivate the team to achieve targets and improve productivity.
Set individual targets and monitor performance.
Ensure excellent customer handling and satisfaction.
Handle escalated customer complaints professionally.
Maintain strong relationships with corporate and retail customers.
Monitor follow-ups and conversion ratios.
Ensure proper display of vehicles as per brand guidelines.
Monitor test drives, bookings, deliveries, and documentation.
Coordinate with RTO, finance, insurance, and accessories departments.
Maintain discipline and grooming standards of sales staff.
Prepare daily, weekly, and monthly sales reports.
Track inquiries, bookings, retail numbers, and pending deliveries.
Maintain accurate CRM data and follow-up records.
Monitor competitor activities and pricing.
Identify new market opportunities.
Plan promotional activities and local marketing events.
Strong leadership and team management skills.
Excellent communication and negotiation skills.
Target-oriented and result-driven mindset.
Good knowledge of automobile products and finance schemes.
Ability to handle pressure and achieve deadlines.
Bachelor’s Degree in Business Administration / Marketing (preferred).
4–8 years of experience in automobile sales.
Minimum 2–3 years experience in a supervisory or managerial role.
Experience in dealership sales (Car / Two-Wheeler) preferred.
Monthly sales volume achievement.
Conversion ratio.
Customer satisfaction score (CSI).
Team productivity.
Revenue and profitability.