Sales Manager

Sales Manager – Restaurant & Bar

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for restaurant, bar, banquet, and event business.

• Develop and implement sales strategies to increase food, beverage, and event revenue.

• Generate new business through corporate clients, social groups, travel agents, event planners, and local market networking.

• Maintain and grow relationships with existing guests and corporate accounts to ensure repeat business.

• Promote restaurant and bar packages, special events, happy hours, festivals, and promotional campaigns.

• Conduct regular sales calls, client meetings, presentations, and market visits.

• Prepare daily, weekly, and monthly sales reports and target achievement reports for management.

• Monitor average spend per guest, covers/PAX, table turnover, banquet bookings, and bar sales performance.

• Coordinate with operations, kitchen, bar, reservation, and marketing teams to maximize sales opportunities.

• Ensure timely follow-up of inquiries, quotations, banquet proposals, and booking confirmations.

• Analyze competitors’ pricing, promotions, and market trends and recommend corrective actions.

• Plan and execute local marketing activities and partnerships to increase footfall.

• Control discounting and promotional offers within approved company guidelines.

• Support upselling and cross-selling initiatives among service staff and bar team.

• Maintain accurate client database, booking records, and sales pipeline.

• Ensure high guest satisfaction standards and resolve customer complaints promptly to protect business revenue.

• Train and motivate the sales team and service team to achieve revenue targets.

Target & KPI Responsibilities

The Sales Manager will be responsible for achieving agreed business targets, including:

• Monthly restaurant revenue target.

• Monthly bar revenue target.

• Banquet/event booking target.

• Corporate account acquisition target.

• Repeat business target.

• Average billing value target.

• Guest footfall growth target.

• Beverage sales growth target.

• Collection/payment follow-up target where applicable.

Reporting

• Report directly to the General Manager / Director / Owner.

• Submit periodic sales performance and business development reports.

Performance Evaluation

Performance will be reviewed based on target achievement, revenue growth, new business generation, guest retention, event conversion ratio, and overall contribution to restaurant and bar profitability.

This version is suitable for an Indian hospitality company and can be printed on company letterhead.

• It is a Full Time Sales / Business Development job for candidates with 1 - 6 years of experience.