Sales Head

The Sales Head will lead OTO Music India’s sales function across four regions and manage the Regional Managers and their teams. The role is accountable for delivering the company’s overall monthly sales and collection targets, building a productive regional sales structure, expanding dealer and institutional coverage, and maintaining disciplined reporting and credit control.

Products and customers

The role covers OTO Music India’s musical instruments and related products, including guitars, keyboards, drums, microphones, sound equipment, traditional instruments, accessories, and future product launches. Customers include musical instrument dealers, retailers, distributors, wholesalers, music schools, academies, educational institutions, and other approved B2B accounts.

Key responsibilities

Sales strategy and target delivery

· Prepare and execute the annual, quarterly, and monthly sales plan for North, South, East, and West, aligned with the approved company business plan.

· Deliver overall monthly targets of ₹50,00,000 in sales and ₹50,00,000 in collections; both targets are measured separately and excluding GST. The sales target is the combined target of four regions, each with a monthly target of ₹12,50,000.

· Set regional and individual targets with management approval, monitor progress, identify gaps early, and direct corrective action.

· Build a balanced product and customer mix, improve repeat orders, and develop new markets and institutional opportunities.

Regional team leadership and hiring

· Lead and review four Regional Managers and their sales teams; establish clear accountabilities, territories, activity plans, and performance standards.

· Identify staffing needs and lead recruitment of Regional Managers and sales personnel in coordination with HR and management approvals.

· Coach Regional Managers through regular business reviews and joint field visits; develop team capability in selling, dealer management, and collections.

· Address performance issues promptly and recommend recognition, development, or corrective action through company procedures.

Dealer development and market execution

· Build productive relationships with key dealers, distributors, retailers, academies, and institutional customers across the country.

· Review regional coverage, active dealers, visit plans, product availability, order pipelines, and competitor activity.

· Guide teams on product launches, approved schemes, merchandising, pricing discipline, and customer service.

· Use market feedback to recommend practical changes to product mix, regional plans, and sales programs.

Collections, credit, and order control

· Lead the regional collection plan and ensure systematic follow-up of current and overdue receivables.

· Review customer credit exposure, overdue accounts, payment commitments, and collection risks with Regional Managers and Finance.

· Ensure that no team member makes unapproved commitments on credit, discounts, pricing, delivery, or commercial terms.

· Coordinate with accounts, logistics, and sales support to resolve order, billing, dispatch, and payment issues.

Reporting and governance

· Review daily, weekly, and monthly sales, collection, field activity, forecast, and regional performance reports.

· Present target achievement, pipeline, collection status, risks, and proposed actions at management review meetings.

· Maintain accurate records in company-approved CRM, spreadsheets, and reporting tools; ensure consistent reporting by every region.

· Implement company policies, maintain professional conduct, and protect customer and business information.

Key performance measures

· Monthly sales achievement: ₹50,00,000, excluding GST.

· Monthly collections: ₹50,00,000, measured separately from sales and excluding GST.

· Regional team hiring, retention, productivity, and achievement against approved regional plans.

· New active dealers, repeat-order growth, market coverage, and product-category performance.

· Receivables discipline, overdue reduction, forecast accuracy, and reporting quality.

Qualifications and experience

· MBA in Sales, Marketing, Business Administration, or a related discipline is preferred.

· Strong prior experience in B2B sales, dealer or distributor networks, and multi-region business development.

· Demonstrated experience leading sales managers or teams and delivering sales and collection targets.

· Good understanding of sales planning, territory management, pricing, receivables, and performance reviews.

· Experience in musical instruments, consumer durables, electronics, or related distribution businesses is an advantage.

Skills and compensation

· Strong leadership, communication, negotiation, analytical, and decision-making skills; comfortable with MS Excel, email, WhatsApp Business, and digital sales reporting tools.

· Fixed monthly salary: ₹60,000.

· Monthly incentive: ₹10,000 when at least 80% of both targets is achieved (₹40,00,000 in sales and collections), and ₹15,000 total when 100% of both targets is achieved (₹50,00,000 each). These are non-cumulative tiers. In addition, 1% of monthly sales above ₹50,00,000, excluding GST, is payable when the full collection target is achieved. Incentive payment will be governed by the company’s applicable policy and appointment terms.

· Travel allowance and reimbursement, if applicable, will be governed by company policy.

• It is a Full Time Sales / Business Development job for candidates with 6+ years of experience.