Sales Executive

Sales Executive – VFM Honda BigWing

Department: Sales
Location: BigWing Showroom
Reporting To: Sales Manager / Showroom Head

Role Purpose

To drive sales of Honda BigWing premium motorcycles by delivering a superior customer experience, building strong customer relationships, and achieving assigned sales targets while maintaining brand standards.

Key Roles & Responsibilities

Sales & Business Development

• Greet customers and understand their riding needs, lifestyle, and budget.

• Promote and sell Honda BigWing motorcycles and genuine accessories.

• Explain product features, specifications, pricing, finance, insurance, and exchange options.

• Achieve monthly and annual sales targets (unit, revenue, and accessories).

• Generate leads through walk-ins, references, follow-ups, and digital platforms.

• Conduct test rides and ensure proper customer engagement.

Customer Experience

• Deliver a premium buying experience in line with BigWing brand standards.

• Maintain professional grooming, etiquette, and showroom discipline.

• Ensure timely follow-up with prospects until booking and delivery closure.

• Handle customer objections and escalate issues when required.

Documentation & Process

• Ensure complete and accurate sales documentation (KYC, booking forms, finance files).

• Coordinate with finance, insurance, RTO, and delivery teams.

• Update CRM/DMS systems with lead status, follow-ups, and conversion data.

• Ensure adherence to company SOPs and compliance requirements.

Delivery & Post-Sales Support

• Coordinate vehicle delivery and explain vehicle usage, warranty, and service schedule.

• Promote AMC, extended warranty, accessories, and riding gear.

• Conduct post-delivery follow-ups to ensure customer satisfaction.

• Encourage referrals and repeat business.

Showroom & Brand Standards

• Maintain showroom aesthetics and motorcycle display standards.

• Participate in showroom events, demo days, and brand activations.

• Support marketing activities and local promotional campaigns.

Key Skills & Competencies

• Strong communication and negotiation skills.

• Passion for motorcycles and premium customer handling.

• Customer-centric approach with relationship-building ability.

• Basic computer knowledge (CRM, DMS, MS Excel).

• Result-oriented and self-motivated.

Qualifications & Experience

• Graduate / Diploma (preferred).

• 1–4 years of experience in two-wheeler or premium automobile sales.

• Valid two-wheeler driving license (mandatory).

Key Performance Indicators (KPIs)

• Monthly sales target achievement.

• Test ride to booking conversion ratio.

• Accessories and add-on sales.

• Customer satisfaction scores.

• Lead follow-up and closure efficiency.

• It is a Full Time Sales / Business Development job for candidates with 1 - 6+ years Experience.