Sales Executive

Sales Executive – VFM Honda BigWing

Department: Sales
Location: VFM Honda BigWing Showroom
Reporting To: Sales Manager / Showroom Manager

Role Purpose

To handle walk-in customers, promote Honda BigWing premium motorcycles, convert enquiries into sales, and deliver a superior customer buying experience in line with Honda BigWing standards.

Key Roles & Responsibilities

Customer Handling & Sales

• Attend walk-in customers and understand their riding needs and preferences.

• Explain BigWing motorcycle features, specifications, pricing, and offers clearly.

• Conduct and coordinate test rides as per safety and SOP guidelines.

• Convert enquiries into bookings and achieve assigned sales targets.

Fresher Responsibilities

• Learn product knowledge, sales processes, and showroom SOPs.

• Shadow senior sales executives and assist during customer interactions.

• Maintain enthusiasm, professionalism, and positive customer engagement.

• Actively participate in training programs and daily sales briefings.

Experienced Sales Executive Responsibilities

• Independently manage customers from enquiry to delivery.

• Handle customer objections and negotiation professionally.

• Support junior sales executives and contribute to team targets.

• Build long-term customer relationships and referral sales.

Process & Documentation

• Ensure accurate customer data entry in CRM/DMS.

• Coordinate with Finance, Insurance, RTO, and Accessories teams.

• Support vehicle delivery process and ensure timely documentation.

Customer Experience

• Ensure a premium and courteous buying experience.

• Follow up with customers post-test ride and post-delivery.

• Collect feedback and address customer concerns promptly.

Key Skills & Competencies

• Good communication skills (English, Kannada preferred).

• Strong customer orientation and convincing ability.

• Passion for motorcycles and riding culture.

• Willingness to learn and adapt (for freshers).

• Target-driven and result-oriented mindset.

Qualifications & Experience

• Education: 10+2 / Diploma / Graduate (preferred).

• Experience:

  • Freshers with good communication skills are welcome.

  • 1–3 years of experience in two-wheeler or automobile sales preferred.

• Mandatory: Valid two-wheeler driving license.

Key Performance Indicators (KPIs)

• Enquiry-to-booking conversion ratio.

• Monthly sales target achievement.

• Test ride conversions.

• Customer satisfaction and feedback scores.

• CRM/DMS data accuracy and follow-ups.

• It is a Full Time Sales / Business Development job for candidates with 1 - 5 years of experience.