Sales Executive

Job Description – Sales Executive

Position

Sales Executive – Industrial Tools & Hardware

Job Summary

We are looking for a motivated and result-oriented Sales Executive to join our sales team. The candidate will be responsible for generating new business, handling existing customers, promoting industrial tools, hardware products and related solutions, and achieving assigned sales targets.

Key Responsibilities

1. Sales & Business Development

   • Identify and develop new customers through calls, WhatsApp, email, field visits and online platforms.

   • Generate leads and convert them into regular customers.

   • Achieve monthly and quarterly sales targets.

   • Promote industrial tools, hardware, measuring instruments, power tools, abrasives and other company products.

2. Customer Management

   • Maintain strong relationships with existing and potential customers.

   • Understand customer requirements and recommend suitable products.

   • Prepare and share quotations, product details and commercial offers.

   • Follow up regularly on quotations, orders and pending enquiries.

3. Market Development

   • Identify new markets, industries and potential customer segments.

   • Conduct competitor and market research.

   • Develop customers from manufacturing units, workshops, contractors, dealers, distributors and industrial companies.

4. Order & Payment Follow-up

   • Coordinate with customers and internal teams for order processing and delivery.

   • Follow up for outstanding payments when required.

   • Maintain accurate records of enquiries, quotations, orders and customer interactions.

5. Reporting

   • Maintain daily sales and lead activity reports.

   • Update customer and lead information in CRM/Excel.

   • Share regular updates regarding sales performance, customer requirements and market opportunities.

Required Skills

• Good communication and negotiation skills.

• Strong customer-handling and relationship-building abilities.

• Basic knowledge of MS Excel, Word and email.

• Ability to work with sales targets.

• Good follow-up and convincing skills.

• Willingness to learn about industrial tools and technical products.

• Experience in B2B/industrial sales will be an advantage.

Qualification & Experience

• Qualification: 12th Pass / Graduate.

• Experience: 1–5 years in sales or business development preferred.

• Freshers with good communication and sales skills may also apply.

• Location: [Company Location]

• Employment Type: Full Time

Key Performance Indicators (KPIs)

• Monthly sales achievement.

• New customer acquisition.

• Lead-to-order conversion.

• Number of customer meetings/calls.

• Repeat orders and customer retention.

• Timely follow-up of quotations and payments.

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.