About the Role
Veelo Mobility is expanding its E-Rickshaw battery leasing operations across West Bengal. We are looking for a Sales Executive who has hands-on experience in the E-Rickshaw ecosystem — specifically someone who has worked in sales of spare parts, batteries, or related components, dealing with OEMs, dealers, or distributors. If you understand how the E-Rickshaw parts trade works on the ground in West Bengal and know how to build trust with dealers and customers alike, this role is for you.
Role Definition
• Building and managing a network of E-Rickshaw batteries dealers and distributors across assigned territories in West Bengal for Veelo's battery leasing product
• Driving customer acquisition through dealer partners — leveraging existing relationships in the E-Rickshaw parts trade
• Ensuring 100% completion of the underwriting/onboarding process for every customer
Role Deliverables
• Identify, approach, and onboard new E-Rickshaw dealers/distributors across West Bengal as Veelo channel partners
• Explain Veelo's battery leasing model and the Veelo App onboarding process to dealer partners
• Assist dealers in onboarding end customers (E-Rickshaw operators) onto the Veelo App
• Support customers on call who face difficulties using the Veelo App while onboarding
• Explain the Veelo underwriting process to dealers and ensure timely submission of completed underwriting documents to Veelo HQ
Key Measurement Metrics
• Number of new dealers/distributors onboarded as Veelo channel partners per month
• Number of customers onboarded by dealers under the Sales Executive's supervision
• Timely submission of underwriting documents (within defined TAT)
Ideal Candidate Profile
Experience (Must Have)
• 1–4 years of field sales experience in E-Rickshaw spare parts, batteries, or related EV components
• Prior experience dealing with E-Rickshaw OEMs, dealers, or distributors in West Bengal
• Demonstrated ability to build and manage a dealer/distributor network on the ground
• Familiarity with the E-Rickshaw market dynamics, customer profiles, and trade channels in West Bengal
Skills & Attributes
• Strong communication skills in Bengali; working knowledge of Hindi preferred
• Comfortable with smartphone-based apps and basic digital tools
• Self-motivated, target-driven, and able to work independently in the field
• Willingness to travel extensively within the assigned territory in West Bengal
• Ability to handle collections conversations and repossession situations professionally
Education
• Minimum 10+2; Graduate preferred
What Veelo Offers
• Opportunity to be part of a fast-growing EV mobility company with a clear mission
• Competitive fixed salary + performance-based incentives
• Travel allowance for field work
• Growth path into senior territory management roles as Veelo scales in West Bengal