Job Summary:
The Sales Executive will be responsible for promoting and selling the company’s educational publishing products (textbooks, reference books, digital learning solutions, and supplementary materials) to schools, colleges, universities, bookstores, and institutional clients. The role involves developing strong client relationships, identifying new business opportunities, and achieving assigned sales targets.
Key Responsibilities:
Promote and sell educational publishing products (print & digital) to schools, colleges, universities, and bookstores.
Identify potential clients and generate new business opportunities within assigned territory.
Build and maintain strong relationships with principals, teachers, professors, librarians, and decision-makers.
Conduct product presentations, demonstrations, and workshops for educators and institutions.
Negotiate sales contracts, pricing, and terms with clients.
Meet and exceed monthly/quarterly/annual sales targets.
Gather market intelligence, competitor activities, and feedback to support product development and marketing strategies.
Ensure timely collections of payments from clients.
Participate in book fairs, exhibitions, academic events, and promotional activities.
Submit regular sales reports, forecasts, and updates to the Sales Manager.
Requirements:
Bachelor’s degree in Business, Marketing, Education, or related field (Master’s preferred).
1–3 years of experience in sales (educational publishing / FMCG / EdTech / academic products preferred).
Strong communication, negotiation, and presentation skills.
Ability to build and maintain professional relationships with academic institutions and educators.
Self-motivated, target-oriented, and able to work independently.
Willingness to travel extensively within the assigned territory.
Proficiency in MS Office and familiarity with CRM tools.
Key Skills:
Sales & Business Development
Relationship Management
Negotiation & Closing Deals
Market Research & Competitor Analysis
Product Presentation & Demonstration
Customer Service Orientation
Performance Indicators (KPIs):
Achievement of sales targets.
Client acquisition and retention rate.
Growth of market share in assigned territory.
Timely payment collections.
Feedback and satisfaction levels from institutions.