Sales Executive

Job Description: Relationship Manager (Sales) – Automobile Industry

Job Title

Relationship Manager (Sales)

Department

Sales

Reporting To

Sales Manager / General Sales Manager (GSM)

Location

Automobile Dealership

Job Summary

The Relationship Manager (Sales) is responsible for developing and maintaining strong customer relationships while driving vehicle sales and achieving dealership revenue targets. The role involves identifying prospective customers, understanding their mobility needs, providing product consultations, managing the complete sales process, and ensuring an exceptional customer experience from inquiry to vehicle delivery and post-sales follow-up.

Key Responsibilities

Sales & Business Development

Generate new sales leads through walk-ins, referrals, digital enquiries, corporate sales, and field activities.

Achieve monthly, quarterly, and annual vehicle sales targets.

Conduct customer need analysis and recommend suitable vehicle models and variants.

Deliver professional product presentations, demonstrations, and test drives.

Prepare quotations, negotiate pricing within dealership guidelines, and close sales effectively.

Maintain a healthy sales pipeline and follow up regularly with prospects.

Customer Relationship Management

Build long-term relationships with customers to encourage repeat purchases and referrals.

Ensure timely follow-up of enquiries through CRM.

Resolve customer concerns professionally and coordinate with relevant departments.

Maintain high customer satisfaction throughout the buying journey.

Conduct post-delivery follow-ups to ensure customer satisfaction and identify future business opportunities.

CRM & Lead Management

Manage all customer interactions using the dealership CRM system.

Update customer records, enquiry status, and follow-up activities accurately.

Ensure 100% closure or proper disposition of assigned leads.

Convert digital, telephonic, and showroom enquiries into sales opportunities.

Finance & Insurance Coordination

Coordinate with Finance & Insurance (F&I) executives for loan processing and insurance solutions.

Assist customers in completing documentation for financing and registration.

Explain finance schemes, exchange offers, and promotional campaigns.

Customer Experience

Ensure smooth vehicle booking, documentation, invoicing, and delivery.

Coordinate with accessories, service, and registration teams for timely delivery.

Deliver vehicles as per dealership standards.

Educate customers on vehicle features, warranty, maintenance schedules, and service benefits.

Market Intelligence

Monitor competitor products, pricing, schemes, and market trends.

Provide customer feedback and market insights to the Sales Manager.

Participate in marketing campaigns, roadshows, exhibitions, and promotional events.

Compliance & Documentation

Ensure complete and accurate sales documentation.

Adhere to dealership SOPs and manufacturer guidelines.

Maintain confidentiality of customer information.

Ensure compliance with statutory and regulatory requirements.

Key Performance Indicators (KPIs)

Monthly vehicle sales achievement

Lead conversion ratio

Test drive to sales conversion

Customer Satisfaction (CSI) Score

Customer retention rate

Repeat business and referral sales

CRM data accuracy

Follow-up compliance

Finance and insurance penetration

Accessories sales contribution

Required Qualifications

Bachelor's Degree in Business Administration, Marketing, Commerce, or a related field.

MBA (Marketing) preferred.

Experience

2–5 years of experience in automobile sales or relationship management.

Experience in passenger vehicle dealership sales preferred.

Fresh MBA graduates with strong sales aptitude may also be considered.

Required Skills

Technical Skills

Automobile product knowledge

Sales negotiation techniques

CRM software proficiency

Microsoft Office (Excel, Word, PowerPoint)

Finance and insurance basics

Vehicle financing knowledge

Documentation management

Soft Skills

Excellent communication and interpersonal skills

Strong customer relationship management

Sales and negotiation skills

Customer-centric approach

Problem-solving ability

Time management

Team collaboration

Presentation skills

Confidence and professionalism

Behavioral Competencies

Customer Focus

Relationship Building

Result Orientation

Integrity and Ethics

Initiative

Accountability

Adaptability

Persuasion and Influencing Skills

Positive Attitude

Working Conditions

Full-time dealership role.

Requires working on weekends and public holidays as per dealership operations.

Frequent customer meetings, showroom duties, and outdoor sales activities.

Travel may be required for corporate sales, customer visits, and promotional events.

Career Progression

Senior Relationship Manager

Team Leader – Sales

Assistant Sales Manager

Sales Manager

General Sales Manager

Dealer Principal

Compensation Structure

Fixed Salary

Sales Incentives

Performance Bonus

Fuel/Travel Allowance (as per dealership policy)

Mobile Reimbursement (if applicable)

Employee Benefits as per company policy

Success Profile

A successful Relationship Manager (Sales) consistently builds trust with customers, exceeds sales targets, maintains a strong sales pipeline, delivers outstanding customer experiences, and contributes to long-term dealership growth through repeat business and referrals. They combine strong sales acumen with excellent relationship management skills to create lasting customer loyalty.

• It is a Full Time Sales / Business Development job for candidates with 6 months - 2 years of experience.