Sales Coordinator / Executive

Key Responsibilities Areas (KRAs)

1. Sample & Trial Coordination

Coordinate and monitor sample dispatches to additive customers.

Track trial progress, customer feedback, approvals, and outcomes.

Follow up for repeat orders post successful trials.

2. Sales Coordination & Follow-ups

Regular follow-up with sales managers for order status, closures, and payment updates.

Ensure timely updates from the field sales team.

Support negotiation and documentation as required.

3. Customer & Sales Documentation

Maintain customer-wise records including inquiries, quotations, trial status, and order history.

Ensure accuracy and completeness of sales data.

4. Sales Analysis & Opportunity Tracking

Track monthly buying patterns of customers.

Identify repeat order opportunities and cross-selling possibilities.

Share insights with the sales team for proactive action.

5. Inventory & Supply Chain Coordination

Coordinate with supply chain and stores for inventory tracking.

Highlight demand-supply gaps to avoid stockouts or excess inventory.

Assist in planning replenishment based on sales trends.

6. Reporting & MIS

Prepare and circulate daily, weekly, and monthly sales reports.

Maintain dashboards for trials, orders, collections, and pipeline.

Support management reviews with accurate MIS.

7. Exhibition & Lead Management

Handle exhibition and trade fair leads follow-ups.

Ensure proper documentation, lead allocation, and closure tracking.

Key Performance Indicators (KPIs)

Timely dispatch and tracking of samples and trials (TAT adherence).

Conversion rate from trials to repeat orders.

• Accuracy and completeness of CRM and sales documentation.

• Number of follow-ups completed with sales managers and customers.

• Improvement in repeat orders and customer engagement.

• Timely submission of daily/weekly/monthly MIS reports.

• Effective coordination leading to reduced stockouts or delays.

• Lead conversion ratio from exhibitions and events.

• It is a Full Time Sales / Business Development job for candidates with 6+ years of experience.