Sales Coordinator / Executive

Min 2 year experience in Sales and Category Coordination in Kitchen/Home Appliances industry

Job Description

A leading consumer durables industry, specifically focusing on kitchen appliances, home appliances, and home entertainment products, established a strong presence in both South India and the Middle East is looking for:

Position: Category Sales Coordinator - Modern Trade Channel

Job Locations: Malappuram/Ernakulam

Department: Modern Trade (MT) Channel

Division: Non-Electronics Division

Reporting to: Category Head

No of Vacancies: 1

Qualification: Any Degree/MBA
Experience: Min 2 year experience in Sales and Category Coordination in Kitchen/Home Appliances industry
Location: Malappuram/Ernakulam
Salary: 35k-50k + Incentives + Statutory Benefits (Negotiable as per the experience and interview performance)

Interview mode: 1st level (Telephonic) and Final level face to face at Malappuram office.

Roles & Responsibilities:

Job Summary:

To support category growth in the Modern Trade channel by coordinating sales activities, inventory planning, promotions, sell-out initiatives, and performance tracking. The role acts as the primary point of contact between the Category and Modern Trade teams to ensure achievement of sales and business objectives.

Key Responsibilities:

• Support topline achievement of assigned categories in the Modern Trade channel.

• Coordinate with the MT Sales Head and Regional Managers for sales planning, inventory management, and stock availability.

• Liaise with Category Product Executives for price list management, promotional offers, and scheme implementation.

• Coordinate with the sell-out team to ensure achievement of sell-out targets across stores.

• Conduct market visits and interact with floor supervisors to understand consumer buying behavior, product trends, and competitor activities.

• Monitor In-Store Demonstrator (ISD) performance and follow up on incentive achievement and productivity.

• Conduct product training sessions for ISDs, focusing on product features, benefits, and unique selling propositions (USPs).

• Track SKU-wise performance and recommend actions to improve sales, visibility, and product movement.

• Serve as the single point of contact (SPOC) between the Category Team and Modern Trade Team.

• Prepare weekly channel performance reports and provide insights on sales trends, stock movement, and promotional effectiveness.

• Support execution of category initiatives, product launches, and visibility programs within the MT channel.

Key Accountabilities- KRA (Key Result Area) (At least 4 Output / outcome against each job responsibilities)

• Drive category sales growth and support topline achievement in the Modern Trade channel.

• Ensure effective coordination between Category, Sales, and Sell-out teams for seamless execution.

• Monitor SKU performance, inventory availability, and promotional effectiveness.

• Enhance ISD productivity through training, performance monitoring, and incentive tracking.

KPI- (Key Performance Indicators) (At least 4 Performance Measurable Criteria against each KRA)

• Achievement of monthly/quarterly category sales targets in the MT channel.

• SKU availability (%) and stock-out reduction across MT stores.

• Sell-out target achievement (%) and promotional scheme effectiveness.

• ISD performance metrics, including sales contribution, training completion, and incentive achievement rates.

Key Skills, Attributes & Competencies

1. Sales Coordination

2. Inventory Planning & Management

3. Product Training & Team Coordination

4. Market Analysis & Competition Tracking

5. Excel & Data Analysis

• It is a Full Time Sales / Business Development job for candidates with 2 - 6+ years Experience.