A sales executive is responsible for driving revenue by identifying new leads, building client relationships, and closing sales deals. Key duties include prospecting, giving product presentations, negotiating contracts, managing accounts, and meeting sales targets. They also maintain customer records, resolve issues, and stay informed about market trends.
Key responsibilities
Lead generation: Identify and research new business opportunities and potential customers through various methods like cold calling, networking, and attending industry events.
Client relationship management: Build and maintain strong relationships with both new and existing clients to foster loyalty and identify upselling opportunities.
Sales and negotiation: Present products or services, demonstrate their value, prepare proposals and quotes, and negotiate contracts and pricing to close deals.
Account management: Manage a portfolio of existing accounts, ensuring client satisfaction, and handling inquiries or resolving issues.
Performance tracking: Maintain accurate records of sales activities and client information, often using a CRM, and provide regular reports on sales performance to management.
Market research: Stay up-to-date on industry trends, competitor activities, and emerging market opportunities to maintain a competitive edge.