A real estate presales executive is responsible for engaging potential clients, understanding their needs, and guiding them through the initial stages of the sales process. Key duties include lead generation, conducting market research, presenting property details, arranging site visits, and coordinating with the sales team to convert leads into clients. This role requires strong communication, negotiation, and sales skills to help close deals and meet targets.
Core responsibilities
Client engagement:
Interact with potential clients via phone, email, or virtual meetings to introduce projects and build rapport.
Lead qualification:
Work with the sales and marketing teams to identify and qualify potential leads.
Project presentation:
Provide comprehensive details about properties, including features, amenities, and pricing, and deliver compelling sales pitches.
Site visits:
Schedule and conduct site visits to showcase properties to interested clients.
Needs analysis:
Understand client requirements and preferences to help them find suitable properties.
Sales support:
Collaborate with the sales team, assist in preparing proposals, and follow up with clients to maintain engagement and address concerns.
Market knowledge:
Stay informed about industry trends, market conditions, and competitor products to provide insights and context.
Follow-up and closure:
Implement robust follow-up strategies after site visits to move prospects through the sales funnel towards a successful closure.
Required skills (for Experienced candidates)
Communication and interpersonal skills:
Strong abilities to interact effectively with clients, understand their needs, and articulate property information.
Sales and negotiation skills:
Competence in presenting sales pitches, negotiating terms, and guiding clients toward a purchase.
Analytical and research skills:
Ability to conduct market research and analyze customer requirements to tailor solutions.
Organization and time management:
Skills to manage leads, schedule meetings, and maintain accurate client records.
Technical proficiency:
Familiarity with CRM software and other digital tools to manage sales activities.