Marketing Manager

Responsibilities:

• Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth.

• Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.

• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.

• Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.

• Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.

• Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.

• Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.

• Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.

• Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations for optimization.

• Monitor competitive landscape and industry trends to identify opportunities and risks for the business.

• It is a Full Time Sales / Business Development job for candidates with 6 months - 6+ years Experience.