Lead Generation Specialist

Job Profile- Lead Generation Specialist (Ads & Lead Generation)

Company- Big Bucks India Private Limited

Industry: Real estate

Experience: 2–4 Years

About Us:

At Big Bucks, we are redefining wealth creation through innovative real estate solutions and data-driven marketing strategies. We are a fast-growing organization that thrives on performance, creativity, and measurable impact.

We are looking for a high-impact Performance Marketing Specialist who can take ownership of digital growth, drive qualified leads, and scale campaigns with a strong ROI mindset.

Role Overview:

As a Performance Marketing Specialist, you will be responsible for planning, executing, and scaling multi-channel digital campaigns. This role demands a strong analytical mindset, deep platform expertise, and the ability to drive consistent lead generation in a competitive market.

You will work closely with cross-functional teams including sales, creative, and leadership to build high-converting funnels and deliver measurable business outcomes.

Key Responsibilities:

Own end-to-end execution of performance marketing campaigns across:

·       Meta Ads (Facebook & Instagram)

·       Google Ads (Search, Display, YouTube)

·       Drive high-quality lead generation campaigns, with a focus on real estate verticals

·       Design and optimize full-funnel strategies:

·       Awareness → Consideration → Conversion

·       Implement advanced audience targeting, segmentation, and retargeting strategies

Continuously optimize campaigns for:

·       CPL (Cost Per Lead)

·       Conversion rate

·       ROI / ROAS

·       Analyze campaign performance using data and deliver actionable insights

·       Conduct A/B testing on creatives, copies, and landing pages

·       Scale winning campaigns while maintaining efficiency and cost control

·       Collaborate with internal teams to align marketing strategies with business goals

What We’re Looking For

·       2–4 years of proven experience in performance marketing

·       Mandatory: Real estate lead generation experience

·       Strong hands-on expertise in:

·       Meta Ads Manager

·       Google Ads Platform

Solid understanding of:

·       Lead funnels & customer journey mapping

·       Conversion tracking & attribution models

·       Experience in campaign scaling and budget optimization

·       Analytical mindset with strong command over performance metrics

Nice to Have

·       Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.)

·       Knowledge of Google Analytics / GA4

·       Understanding of landing page optimization (CRO)

·       Exposure to marketing automation tools

• It is a Full Time Sales / Business Development job for candidates with 2 - 6+ years Experience.