Lead Generation Executive

SHORT JD:

Lead Generation Specialist

• Drive qualified leads using AI tools and automation.
• Build targeted outreach on email and LinkedIn.
• Create prospect lists with smart tools.
• Personalise outreach at scale.
• Set up drip flows and follow-up sequences.
• Track response rates and refine the funnel.
• Build a repeatable outbound engine.
• Maintain CRM accuracy and weekly lead reports.
• Work from home with occasional travel.

DETAILED JD:

Lead Generation Specialist
Location: The organisation/Hybrid

What you will own
• Digital lead generation across 3 The organisation brands.
• Build outbound and inbound funnels that bring qualified leads every week.
• Use AI tools, automation, and targeted outreach to scale.
• Create repeatable systems that do not rely on ads.

What you will do
• Run targeted outreach on email and LinkedIn.
• Build prospect lists using smart tools.
• Personalise messages at scale using AI.
• Set up drip flows and follow-up sequences.
• Track response rates and refine the funnel.
• Work with the content team to amplify what works.
• Test new tools, channels, and formats every month.

What success looks like
• Weekly qualified leads delivered to the sales team.
• High response rates and clear conversion metrics.
• A working outbound engine that can scale to multiple brands.
• Clear ROI from every activity.

What you get
• Freedom to test new tools and methods.
• A budget for experiments.
• Direct access to leadership for quick decisions.
• A chance to build a visible, high-impact function inside The organisation.

• It is a Full Time Sales / Business Development job for candidates with 2 - 4 years of experience.