Lead Generation Executive

Marketing Operations Specialist – Logistics Company

Key Responsibilities

1. Marketing Process & Project Management

• Develop, document, and optimize marketing workflows and standard operating procedures for campaigns, content, events, and lead management.

• Coordinate cross-functional collaboration between sales, operations, product, and customer service teams.

• Manage marketing calendars, timelines, and task tracking to ensure on-time execution.

2. Marketing Technology & Automation

• Implement automation workflows for email nurturing, lead scoring, and customer segmentation.

• Ensure integration between CRM (e.g., Salesforce) and marketing systems.

3. Data, Analytics & Reporting

• Track campaign effectiveness, lead quality, ROI, and funnel performance.

• Build dashboards and reports for leadership—highlighting trends in customer acquisition, industry demand, and logistics market segments.

• Maintain data accuracy and compliance with privacy standards.

4. Lead Management

• Manage end-to-end lead processes from capture to handoff to sales.

• Define lead qualification criteria and support alignment between marketing and sales teams.

• Improve conversion rates and monitor pipeline health.

5. Content & Campaign Support

• Support development and distribution of email campaigns, newsletters, case studies, and industry insights.

• Coordinate digital ad campaigns targeting shippers, manufacturers, e-commerce clients, and supply chain partners.

• Ensure brand consistency across all logistics service lines (freight forwarding, trucking, warehousing, last-mile, etc.).

6. Vendor & Budget Management

• Manage marketing-related third-party vendors, agencies, and tools.

• Track and optimize marketing budgets, spend, and resource allocation.

Qualifications

• Bachelor’s degree in Marketing, Business, Logistics, Supply Chain, or related field.

• 3Years years of experience in marketing operations, demand generation, or marketing analytics.

• Experience in logistics, supply chain, transportation, or B2B industries preferred.

• Strong understanding of CRM

• Advanced Excel or data analysis skills;

• Excellent organizational, communication, and project-management abilities.

Key Competencies

• Analytical and data-driven mind set

• Process-oriented with attention to detail

• Strong cross-functional communication

• Ability to manage multiple projects

• Understanding of logistics industry trends and customer needs

• It is a Full Time Sales / Business Development job for candidates with 2 - 3 years of experience.

More about this Lead Generation Executive job

1. What is the eligibility criteria to apply for this Lead Generation Executive job?
   Ans: The candidate should be Graduate and above and above with 2 - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹30000 per month that depends on your interview. It's a Full Time job in Hyderabad.
3. How many working days are there for this Lead Generation Executive job?
   Ans: This Lead Generation Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Lead Generation Executive job?
   Ans: No, there is no fee applicable for applying this Lead Generation Executive job and during the employment with the company, i.e., Saffron Navigators Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Lead Generation Executive role?
   Ans: There is an immediate opening of 1 Lead Generation Executive at Saffron Navigators Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Sales / Business Development job.
8. What are the timings of this Lead Generation Executive job?
   Ans: This Lead Generation Executive job has 10:00 AM - 07:00 PM timing.