Sales Lead Generation Executive

Job Description: Email Marketing Executive

Job Title: Email Marketing Executive
Department: Digital Marketing / Business Development
Industry: Digital Marketing Agency

Job Overview

We are looking for a proactive Email Marketing Executive with experience in a Digital Marketing Agency to generate international B2B leads for SEO, Website Development, and Mobile Application Development services through manual email marketing and targeted outreach.

Roles & Responsibilities

• Generate international leads for SEO, Website Development, and Mobile App Development services.

• Research and identify potential international clients from the USA, UK, Canada, Australia, and other target markets.

• Find and collect business email IDs of potential clients, business owners, CEOs, and decision-makers.

• Perform manual email marketing and send personalized business emails to international prospects.

• Build and maintain an accurate database of leads, email IDs, company names, and contact details.

• Identify relevant businesses that may require SEO services, website development, or mobile application development.

• Write professional email content to introduce company services and generate business inquiries.

• Follow up with prospective clients through email to improve response and conversion rates.

• Maintain daily records of emails sent, leads generated, responses received, and follow-ups completed.

• Coordinate with the sales team to share qualified leads and support business development activities.

• Achieve daily, weekly, and monthly email outreach and lead generation targets.

• Ensure email lists are relevant and accurate and follow applicable email marketing and data protection regulations.

Required Skills & Qualifications

• Previous experience working in a Digital Marketing Agency is preferred.

• Experience in manual email marketing, cold emailing, and international lead generation.

• Knowledge of SEO, Website Design & Development, and Mobile Application Development services.

• Good internet research and data collection skills.

• Basic knowledge of email outreach strategies and lead management.

• Good written English communication skills.

• Ability to work independently and achieve lead generation targets.

Preferred Experience

• 6 months to 2 years of experience in Email Marketing or Lead Generation.

• Experience targeting international clients, especially in the USA, UK, Canada, and Australia.

Key Performance Indicators (KPIs)

• Number of relevant business email IDs collected.

• Number of personalized emails sent daily.

• Number of qualified leads generated.

• Email response and inquiry rates.

• Timely follow-ups and database maintenance.

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.