Position Overview:
We are seeking a proactive and results-oriented Lead Generation Specialist to join our business development team. This role is pivotal in identifying, engaging, and qualifying potential clients to build a robust sales pipeline and support revenue growth.
📌 Key Responsibilities
Research and identify potential leads through online platforms, directories, and social media
Initiate outbound communication via calls, emails, and messaging to engage prospects
Qualify leads based on interest level, business fit, and readiness to purchase
Maintain and update CRM systems with accurate lead data and interaction history
Collaborate with sales and marketing teams to align lead generation strategies
Schedule meetings or demos between qualified leads and sales representatives
Track and report lead conversion metrics and campaign performance
Stay updated on industry trends and competitor activities to refine outreach tactics
🎯 Required Skills & Qualifications Bachelor’s degree in Marketing, Business Administration, or related field
2+ years of experience in lead generation, telesales, or business development
Strong communication and interpersonal skills
Proficiency in CRM tools (e.g., Salesforce, HubSpot) and lead generation platforms
Ability to work independently and meet targets under tight deadlines
Analytical mindset with attention to detail and data accuracy
Familiarity with digital marketing channels and social media outreach
🌟 Preferred Attributes
Goal-driven with a positive attitude toward objection handling
Experience in B2c sales or financial services is a plus
Creative approach to prospecting and nurturing leads