Sales Lead Generation Executive

We are looking for a Lead Generation Specialist – IT Sales with 2+ years of experience to generate qualified leads and manage the end-to-end IT sales process, from prospecting and lead generation to conversion and client relationship management.

Key Responsibilities

• Generate qualified leads through LinkedIn, cold calling, email campaigns, online research, and other B2B channels.

• Identify and target potential clients for websites, mobile applications, software solutions, digital marketing, and other IT services.

• Conduct prospect research and maintain an updated database of potential clients.

• Make outbound calls, send emails, and connect with decision-makers to understand business requirements.

• Handle the complete sales cycle including lead generation, qualification, requirement gathering, proposal, negotiation, follow-ups, and closure.

• Prepare and deliver company/service presentations, quotations, and proposals to prospective clients.

• Build and maintain strong relationships with existing and potential clients.

• Follow up consistently with prospects and maintain accurate updates in CRM/sales trackers.

• Achieve monthly lead generation, sales, and revenue targets.

• Coordinate with the technical/project team to understand client requirements and ensure smooth handover after closure.

• Track market trends, competitors, and new business opportunities to improve sales strategies.

Required Skills

• 2+ years of experience in Lead Generation / B2B IT Sales / Business Development.

• Strong knowledge of IT products and services such as websites, mobile apps, software, SaaS, and digital solutions.

• Excellent communication, presentation, negotiation, and convincing skills.

• Hands-on experience with LinkedIn, email marketing, cold calling, and online lead generation tools.

• Ability to identify decision-makers and generate qualified B2B leads.

• Strong follow-up and client relationship management skills.

• Target-oriented with the ability to work independently and achieve sales goals.

• Good understanding of the complete IT sales lifecycle.

Preferred Candidate

• Experience working with domestic and international B2B clients will be an advantage.

• Experience in selling IT services/products to startups, SMEs, and enterprises is preferred.

• Candidates with a proven record of achieving sales targets will be preferred.

Key Performance Areas

Lead Generation → Lead Qualification → Client Communication → Requirement Gathering → Proposal → Follow-up → Negotiation → Closure → Client Relationship

• It is a Full Time Sales / Business Development job for candidates with 2 - 6 years of experience.