Receive and manage incoming leads from various sources (calls, website inquiries, social media, campaigns, etc.).
Qualify leads based on predefined criteria (budget, need, timeline, interest level).
Assign and track leads through the CRM system to ensure timely follow-up by the sales team.
Maintain an updated database of leads and prospects.
Coordinate with marketing for lead generation campaigns and provide feedback on lead quality.
Follow up with leads to nurture relationships until they are sales-ready.
Prepare and share daily/weekly/monthly lead status reports.
Ensure all lead interactions are logged accurately in the CRM.
Support sales and marketing teams in improving lead conversion strategies.