Lead Generation Associate

Lead Generation Associate (B2B | LinkedIn & Apollo.io)

Sales Development Representative / Sales Development Executive 

• Company: Adwallz

• Industry: AI-powered Wall Advertising | AdTech | OOH

• Location: Mumbai (Onsite)

• Conversion: High-performing interns may be offered a full-time role

🔍 About Adwallz

Adwallz is India’s first organized, AI-enabled wall advertising platform, with 5,000+ indexed high-impact walls across key Indian cities. We help brands discover, plan, and execute contextual, location-intelligent wall advertising for sectors like Cement, Steel, Paints, FMCG, and Fintech.

🎯 Internship Objective

The Lead Generation will support the sales and marketing team by identifying, researching, and qualifying marketing decision-makers using platforms like LinkedIn and Apollo.io, helping build a strong B2B sales pipeline.

🧩 Key Responsibilities

• Research and identify marketing & brand decision-makers (CMO, Brand Head, Marketing Manager)

• Use LinkedIn & Apollo.io to build targeted lead lists by:
  
  

  • Company size
    
    

  • City / region
    
    

• Validate contact details (email, phone, designation)

• Maintain and update leads in CRM (Pipedrive / Google Sheets)

• Support outbound campaigns (email / LinkedIn outreach)

• Coordinate with Cold Calling & Sales teams for lead handover

• Track response and update lead status regularly

🛠 Tools & Skills Required

• Basic to intermediate knowledge of:
  
  

  • LinkedIn (search, filters, messaging)
    
    

  • Apollo.io or similar B2B databases
    
    

• Good written communication skills (English)

• Comfortable working with Excel / Google Sheets

• Willingness to learn CRM tools

• Interest in B2B sales, marketing, or AdTech

📈 KPIs (Learning + Performance)

• Number of leads researched per day

• Accuracy & completeness of lead data

• Response rate from outreach

• CRM hygiene and updates

🎓 Ideal Candidate Profile

• MBA / Marketing / Mass Comm / Business student OR recent graduate

• Self-driven and detail-oriented

• Comfortable with research and data handling

• Curious about advertising, media, and technology startups

🌱 What you’ll Learn

• B2B lead generation processes

• Working with CRM & automation tools

• Understanding of AI-powered advertising platforms

• Exposure to real CXO-level sales cycles

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.