Lead Coordination Executive

Department: Sales & Marketing

Reporting To: Sales Manager / Commercial Head

Location: Head Office

No. of Positions: 01 (Female)

Position Summary

The Lead Coordination Executive will be responsible for managing and coordinating all incoming business inquiries generated through various lead generation channels such as IndiaMART, Social Media Campaigns, Website, Digital Marketing Activities, Referrals, Exhibitions, and other business sources. The role will ensure timely response, lead qualification, lead allocation, follow-up tracking, CRM management, and closure monitoring to maximize business conversion opportunities.

Key Responsibilities

Lead Management & Qualification

• Receive and review inquiries generated from all lead generation sources.

• Contact prospective customers immediately upon lead assignment.

• Ensure first customer interaction is completed within defined timelines.

• Understand customer requirements, application needs, location, quantity, project details, and buying intentions.

• Qualify leads based on predefined business criteria.

Lead Allocation & Coordination

• Allocate qualified leads to the appropriate sales executive, dealer, distributor, or project sales team based on geography, product category, project type, and business requirements.

• Ensure proper lead ownership is assigned.

• Avoid duplication and incorrect lead allocation.

• Maintain transparency in lead distribution.

Follow-up & Closure Management

• Track progress of all allocated leads.

• Follow up with internal stakeholders for lead status updates.

• Ensure every lead receives proper attention and follow-up.

• Monitor lead movement from inquiry stage to final closure.

• Update lead status as Won, Lost, Ongoing, Dealer Assigned, Project Under Discussion, or other defined stages.

CRM &Data Management

• Maintain accurate records of all inquiries and customer interactions.

• Update CRM/ERP systems regularly.

• Ensure complete lead history and communication records are maintained.

• Generate daily, weekly, and monthly lead management reports.

Customer Experience

• Ensure customers receive timely and professional responses.

• Act as the first point of contact for inquiry management.

• Maintain professional communication through calls, emails, WhatsApp, and other approved communication channels.

• Enhance customer experience through prompt response and coordination.

Internal Coordination

• Coordinate with Sales, Dealer Development, Project Sales, Export Sales, Commercial, and Management teams.

• Escalate unattended or delayed leads whenever required.

• Support management with lead analytics and conversion reports.

Desired Skills & Competencies

• Excellent communication skills.

• Hindi and basic English proficiency.

• Strong telephonic communication skills.

• Good listening and customer handling ability.

• Computer proficiency (Excel, Email, Word).

• ERP/CRM software knowledge.

• Strong follow-up skills.

• Data management and reporting skills.

• Self-ownership and accountability.

• Process-oriented working approach.

• Positive attitude and growth mindset.

• Discipline and sincerity.

• Good team player.

• Ability to multitask and work under deadlines.

• It is a Full Time Sales / Business Development job for candidates with 1 - 2 years of experience.