Institutional Sales Executive - Cement Industry

TSI Institutional Sales - Jammu - Jammu and Kashmir | Birla White | Cement Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Accountability: Sales collection, C form collection & Ugai management • Monitoring & reviewing companys & freight outstanding • Reviewing the ageing of debtors on a daily basis • Collections of cheques, DD from customers • Coordination with DIC for ensuring collections in time • Development & periodic review of critical ugai indicators • Collection of all the C forms from the parties • Ensure that the C forms are in proper format with all supporting’s and are dispatched to plant in time • Collection & submitting Guarantor letters in time. KRA2 Achieving sales targets Achieving sales targets of white cement & new products • Ensure frontline implementation of zonal marketing plan • Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area • Performing systematic market visit schedule activities • Building rapport with all the customers • Ensure collation of orders & feeding the same in e-commerce site on web • To fill in Daily Activity Report & call cycle entries • Attentively listen to customers problems/issues & apprise the same to area head/state head • Attending to quality, pricing problems of the retailers/ stockiest & direct customers • Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets KRA3 Gathering market feedback • Provide the feedback & need for appointing new dealers / stockists in unrepresented areas or the areas which are not fully penetrated. • Providing feedback on weak pockets of sales areas & the reasons thereof • Closely interact with retailers/retailers staff / stockists to get the first hand market feedback & submitting the same to area head/state head • Make available the information on competitors promotion activities to area head/state head • Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same KRA4 Promoting products & applications • To involve CASC team and give detailed requirements of Sampling/ Brand approvals/ Site Training program. Participate in events along with CASC and convert the activity into business. • To coordinate & provide support to CASC personnel for sampling to be done at micro level. • Timely distribution of sales promotional material • Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there • To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business • Distribution of gifts & other promotional material to customers in time KRA5 Initial complaint handling • To attend to the complaints of customers with regard to minor & generic applications & products • Visiting site to get the actual feel of complaint • To take the initial account of the nature of complaint • To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement