Field Sales Executive

Job Description: Field Sales Executive (Preschool & Day Care)

Location: Kalyani Nagar, Viman Nagar & Kharadi (Pune)
Salary: Up to ₹22,000 per month + Petrol Allowance + Incentives
Employment Type: Full-time / On-the-road
Preferred Joining: Immediate

About the Role

We are looking for a dynamic and self-driven Field Sales Executive to drive admissions for our preschool and day care center. You will be the face of our brand in the premium micro-markets of East Pune. Your primary goal is to convert leads into enrollments by conducting on-ground activities, engaging with residential societies, and building trust with parents.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and survey potential customer clusters (high-rise societies, row houses, corporate parks) in Kalyani Nagar, Viman Nagar, and Kharadi.

• Generate a minimum number of qualified leads daily/weekly through door-to-door visits, parent referral programs, and retail joint promotions.

• Maintain a CRM database of parent inquiries, follow-ups, and conversion status.

2. Society Engagement & Activations

• Plan and execute society engagement activities (e.g., parent-toddler playdates, storytelling sessions, art competitions, informative workshops on parenting/child development).

• Build relationships with Society Managing Committees, Security guards, and Local "Moms" groups to gain access and trust within gated communities.

• Set up weekend information kiosks or demo stalls in high-footfall areas (e.g., near cafés, grocery stores, parks) within the target locations.

3. School/Center Tours & Counseling

• Schedule and conduct personalized center tours for parents.

• Explain the curriculum, safety protocols (CCTV, child-teacher ratio), and day care facilities.

• Address parental objections (fees, transport, age criteria) on the spot to close admissions.

4. Competition Mapping & Reporting

• Monitor competing preschools/day cares in the same radius (e.g., Podar, EuroKids, Kangaroo Kids, etc.) – their fees, offers, and activities.

• Submit a daily travel log, lead report, and weekly sales forecast to the Center Head.

Key Performance Indicators (KPIs)

• Number of site visits scheduled per week.

• Number of enrollments closed per month.

• Lead-to-visit & visit-to-enrollment conversion ratio.

• Number of society activities conducted per month.

Requirements & Qualifications

• Education: Minimum Graduate (Any field). Diploma in Marketing / Early Childhood Education is a plus.

• Experience: 1–3 years of field sales experience (Preschool, Day care, EdTech, Banking, Insurance, or Real Estate preferred).

• Local Knowledge: Must have working knowledge of Kalyani Nagar, Viman Nagar, and Kharadigeography (traffic patterns, society names, shortcuts).

• Own Vehicle: Two-wheeler with valid driver’s license is mandatory.

• Languages: Fluent in English, Hindi, and Marathi (to connect with local parents and society staff).

Competencies & Attitude

• Aggressive go-getter; comfortable with outdoor work for 6–7 hours daily.

• High emotional intelligence to handle first-time parent anxieties.

• Ability to conduct fun, child-friendly activities on a low budget.

• Punctual, presentable, and professional in uniform/ID card.

Compensation & Benefits

• Fixed Salary: Up to ₹22,000 per month (based on interview & experience).

• Petrol Allowance: Actual reimbursement / Fixed monthly component (as per company policy).

• Incentives: Attractive performance-linked bonus per enrollment (uncapped).

• Additional: Sim card + Data reimbursement, Festival bonuses.

• It is a Full Time Sales / Business Development job for candidates with 0 - 1 years of experience.