Field Marketing Executive

Field Marketing Executive – Complete LinkedIn Job Description

Job Details

About the Job

Sheetal Enterprises is looking for energetic, confident, and target-oriented Field Marketing Executives to strengthen its market presence in Baddi and surrounding industrial areas of Himachal Pradesh.

The candidate will be responsible for market visits, customer identification, lead generation, business meetings, relationship building, product/service promotion, follow-ups, and supporting the sales team in converting field-generated opportunities into business.

This role is ideal for candidates who enjoy meeting people, travelling within the assigned territory, developing new business relationships, and working towards measurable sales and marketing targets.

Key Responsibilities

1. Field Market Development

• Visit businesses, shops, offices, industrial units, manufacturers, traders, distributors, and other potential customers in the assigned territory.

• Identify new market opportunities and potential customer segments.

• Develop and maintain a database of businesses and prospects.

• Increase the company's market presence through regular field activities.

2. Lead Generation

• Generate qualified leads through market visits, references, networking, business directories, and local market research.

• Identify potential customers who have a genuine requirement for the company's products/services.

• Collect accurate contact and business information.

• Submit qualified leads to the Sales/Business Development team.

3. Customer Meetings

• Conduct face-to-face meetings with prospective customers.

• Understand customer requirements and business challenges.

• Explain relevant company products, services, solutions, and offerings.

• Present proposals and information professionally.

• Schedule follow-up meetings wherever required.

4. Sales & Business Development Support

• Support the Sales team in converting field-generated leads.

• Follow up with prospects after meetings.

• Coordinate with internal teams regarding customer requirements.

• Identify cross-selling and up-selling opportunities.

• Assist in achieving territory-level business and revenue targets.

5. Market Research

• Conduct regular market surveys in Baddi and nearby areas.

• Identify new businesses, industrial units, distributors, retailers, and potential customers.

• Collect information about competitors, market pricing, customer requirements, and market trends.

• Provide useful market feedback to management.

6. Relationship Management

• Build professional relationships with customers and business owners.

• Maintain regular communication with prospects and existing customers.

• Develop referral opportunities through satisfied customers and business contacts.

• Maintain a professional image while representing Sheetal Enterprises in the market.

7. Follow-Up

• Conduct timely follow-ups after customer meetings and enquiries.

• Maintain a structured follow-up schedule.

• Track customer interest and next actions.

• Coordinate with the sales team until the opportunity reaches closure.

8. Reporting & Documentation

Maintain daily records of:

• Market visits

• Customer meetings

• New businesses identified

• Leads generated

• Qualified leads

• Follow-ups

• Appointments

• Sales opportunities

• Conversions

• Market feedback

Submit daily and weekly field activity reports to the reporting manager.

9. Local Market Expansion

• Identify new areas and business clusters around Baddi for market expansion.

• Develop customer networks within the assigned territory.

• Identify opportunities in industrial and commercial areas.

• Support the company in expanding its customer base.

10. Digital & CRM Tools

• Update customer and lead information in CRM/Google Sheets/company systems.

• Use WhatsApp, email, Google Maps, business directories, and other digital tools for prospecting.

• Use AI and digital tools where applicable for market research, lead identification, and reporting.

• It is a Full Time Sales / Business Development job for candidates with 3 - 6+ years Experience.