Email Process Executive

Position: Email Marketing Executive – B2B
Department: Marketing
Reports To: Head of Marketing / Director – Growth
Location: Janakpuri, New Delhi

Experience: 1-3 years in B2B Email Marketing

Salary:  2 to 3 LPA (Negotiable for deserving candidates)

Job Summary

We are seeking a results-driven Email Marketing Executive to plan, manage, and execute B2B email campaigns focused on generating high-quality leads, nurturing prospects, improving engagement, and strengthening long-term customer relationships.

The ideal candidate should have hands-on experience in B2B email marketing, marketing automation, CRM management, and data-driven decision-making.

Key Responsibilities

1. Email Strategy & Planning

• Develop and own the overall email marketing strategy aligned with business, sales, and revenue goals.

• Plan monthly and quarterly email calendars for outreach, nurturing, onboarding, retention, and upselling.

• Identify new opportunities to increase email-driven lead generation and engagement.

2. Campaign Development & Execution

• Build, execute, and monitor B2B email marketing campaigns end-to-end.

• Implement segmentation, personalization, and targeted messaging across industries and buyer personas.

• Create drip campaigns, workflows, and automated sequences based on the customer lifecycle.

3. Marketing Automation & CRM Ownership

• Work on marketing automation tools (HubSpot, Marketo, Mailchimp, Zoho, Pardot, etc.).

• Maintain data hygiene, segmentation logic, and CRM database accuracy.

• Develop lead-scoring models, nurturing pipelines, and automation triggers for the sales funnel.

4. Analytics, Reporting & Continuous Optimization

• Define and monitor key KPIs: open rate, CTR, conversions, MQLs, SQLs, and ROI.

• Conduct A/B testing on subject lines, content, layouts, and CTAs.

• Prepare weekly/monthly analytics reports with insights and improvement recommendations.

5. Compliance & Deliverability Management

• Ensure all email campaigns comply with GDPR, CAN-SPAM, and global email marketing policies.

• Optimize email deliverability, domain reputation, and sender health.

• Monitor bounce rates, spam risks, and actively prevent blacklisting.

6. Cross-functional Collaboration

• Coordinate with the Sales team to align campaigns with lead-generation strategies.

• Support business development initiatives with targeted email communication and follow-up sequences.

Required Skills & Qualifications

• 1–3 years of proven experience in B2B email marketing.

• Strong knowledge of email marketing tools (Brevo, Mailer Lite, Mailchimp, HubSpot, Zoho Campaigns, Send Grid, etc.).

• Excellent written communication and content creation skills.

• Knowledge of email automation, segmentation, and A/B testing.

• Ability to work independently with attention to detail.

• Understanding of B2B customer behavior and sales cycle.

Preferred Skills

• Experience in SaaS, HR Services, IT Services, Consulting, or other B2B sectors.

• Knowledge of basic HTML/CSS for email template optimization.

• Experience in Account-Based Marketing (ABM) strategies.

• It is a Full Time Sales / Business Development job for candidates with 1 - 3 years of experience.